content-decay-scan

Content decay detection works by tracking traffic trends, keyword rankings, and conversion rate shifts over 3- and 6-month windows. This approach identifies declining pages and estimates revenue impact to prioritize which content needs immediate refreshes.

You prioritize content refreshes by scoring traffic loss, keyword position drops, and conversion shifts to estimate recoverable revenue. This generates a tiered refresh plan that allocates resources to high-potential pages for maximum business impact.

Tracking content decay requires monitoring traffic trends, keyword positions, content freshness, broken links, and conversion rate shifts. Analyzing these signals over 3- and 6-month windows provides a holistic view of page performance.

Yes, you can apply a content decay scan to large content portfolios with monthly traffic, keyword rankings, and conversion data. It systematically identifies high-potential pages to refresh, reclaim rankings, and boost conversions at scale.

The best way to recover lost SEO traffic is to run a decay scan to identify pages with dropping keyword positions and traffic. Use the resulting tiered refresh plan to update content and reclaim rankings efficiently.

Before prioritizing a content refresh plan, you need monthly traffic data, keyword rankings, and conversion metrics for your content library. These inputs allow the decay scan to calculate scores and estimate revenue impact accurately.