What problem does it solve?
Content strategy helps teams design content that attracts traffic, builds authority, and generates leads by ensuring content is searchable, shareable, or both. It guides you to gather context, map topics to buyer intent, and structure content that aligns with product goals.
Core Features & Use Cases
- Before Planning: Check for product marketing context and collect business context, customer questions, objections, and existing content. Use it to identify gaps and align with go-to-market goals.
- Content Pillars & Clusters: Define core topics (pillars), and build related subtopics to create a navigable content map that supports product adoption and SEO.
- Content Types & Architecture: Create hub/spoke structures for major topics, or standard blog posts, with clear internal linking and templates to streamline creation.
- Searchable vs Shareable: Prioritize content that is discoverable in search or highly shareable on social, with guidelines for each.
Quick Start
Outline your top 3 business goals and then ask for pillar topics and a 90-day content plan.