content-strategy

Plan content strategies aligning topics to audience needs for traffic and leads.

Updated Aug 27, 2026
One-click install
npx skills add https://github.com/1chang1/anclaw --skill content-strategy-1chang1
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/1chang1/anclaw/tree/main/.claude/skills/content-strategy
Command: npx skills add https://github.com/1chang1/anclaw --skill content-strategy-1chang1

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Content strategy helps teams design content that attracts traffic, builds authority, and generates leads by ensuring content is searchable, shareable, or both. It guides you to gather context, map topics to buyer intent, and structure content that aligns with product goals.

Core Features & Use Cases

  • Before Planning: Check for product marketing context and collect business context, customer questions, objections, and existing content. Use it to identify gaps and align with go-to-market goals.
  • Content Pillars & Clusters: Define core topics (pillars), and build related subtopics to create a navigable content map that supports product adoption and SEO.
  • Content Types & Architecture: Create hub/spoke structures for major topics, or standard blog posts, with clear internal linking and templates to streamline creation.
  • Searchable vs Shareable: Prioritize content that is discoverable in search or highly shareable on social, with guidelines for each.

Quick Start

Outline your top 3 business goals and then ask for pillar topics and a 90-day content plan.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a pillar and cluster content strategy for driving organic traffic?

A pillar and cluster content strategy organizes core topics into comprehensive pillar pages, surrounded by related subtopic clusters, to build navigable maps that satisfy audience intent, build authority, and drive targeted organic traffic.

How do I plan a 90-day content strategy that generates leads?

To plan a 90-day content strategy, outline your top three business goals, map topics to buyer intent, identify competitive gaps, and structure pillar pages with subtopic clusters to ensure replicable content programs and consistent product-led growth.

What's the best way to structure content for SEO and product marketing alignment?

The best way to structure content for SEO and product marketing alignment is to apply hub and spoke architectures with clear internal linking, mapping audience needs and customer questions directly to searchable formats and go-to-market goals.

How do I map customer research and objections to a blog strategy?

Map customer research to a blog strategy by collecting business context, customer questions, and objections before planning, then using these inputs to identify content gaps and align topics with product adoption and buyer intent.

When should I prioritize searchable content versus shareable content?

Prioritize searchable content when aiming for discoverability in search engines through keyword targeting, and prioritize shareable content when targeting social virality, using distinct guidelines to optimize formats for each distribution channel.