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content-strategy

Develop content strategies with pillars, buyer journey mapping, and prioritized ideation.

5|Updated Mar 27, 2026
Search Tags:#content planning#content strategy#topic clusters#buyer journey#content pillars#editorial calendar#content prioritization
One-click install
npx skills add https://github.com/barkleesanders/claude-code-starter --skill content-strategy-barkleesanders
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/barkleesanders/claude-code-starter/tree/main/skills/content-strategy
Command: npx skills add https://github.com/barkleesanders/claude-code-starter --skill content-strategy-barkleesanders

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the pain point of unstructured, random content efforts that waste resources and fail to deliver business results, replacing guesswork with a data-backed strategic framework to align content with audience needs and growth goals.

Core Features & Use Cases

  • Content Pillar & Cluster Development: Identify 3-5 core topic pillars aligned to your product and audience, then build supporting subtopic clusters to establish topical authority.
  • Buyer Journey Mapping: Map content topics to awareness, consideration, decision, and implementation stages to target users at every step of their purchase journey.
  • Prioritized Ideation: Source content ideas from keyword data, customer research, competitor analysis, and sales/support input, then rank them using a weighted scoring framework focused on customer impact, content-market fit, search potential, and resource requirements.
  • Content Library Optimization: Audit existing content to identify gaps, consolidation opportunities, and outdated posts to update or retire. Use Case: For a B2B SaaS startup with no existing blog, this Skill will define core content pillars, map top-to-bottom of funnel topics, and prioritize the first 10 posts to publish for maximum organic traffic and lead generation.

Quick Start

Use the content-strategy skill to build a full content strategy for your new project management software, including core content pillars, buyer-stage topic mapping, and a prioritized 3-month content calendar.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy that aligns with the buyer journey?▼

To build a content strategy aligned with the buyer journey, you map specific content topics to the awareness, consideration, decision, and implementation stages, ensuring you target users effectively at every step of their purchase path.

What is the best way to plan topic clusters and content pillars for organic traffic?▼

Planning topic clusters and content pillars involves identifying 3-5 core topic pillars aligned to your product and audience, then building supporting subtopic clusters to establish topical authority and drive organic search traffic.

How do I prioritize content ideas from keyword and competitor research?▼

Prioritize content ideas from keyword and competitor research using a weighted scoring framework that ranks ideas based on customer impact, content-market fit, search potential, and resource requirements.

Can I use this framework to audit an existing content library?▼

Yes, you can use this framework to audit an existing content library, identifying gaps, consolidation opportunities, and outdated posts to update or retire for improved content library optimization.

How do I create a 3-month editorial calendar for a B2B SaaS startup?▼

Create a 3-month editorial calendar for a B2B SaaS startup by defining core content pillars, mapping top-to-bottom of funnel topics, and prioritizing the first 10 posts for maximum organic traffic and lead generation.

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