What problem does it solve?
Helps product and marketing teams plan and prioritize content that drives organic search traffic, builds authority, and generates leads by defining content pillars, topic clusters, and actionable editorial plans.
Core Features & Use Cases
- Pillar & Cluster Planning: Define 3–5 content pillars and map subtopic clusters that align with product value and audience needs.
- Keyword & Buyer-Stage Mapping: Assign target keywords and buyer-stage intent (awareness, consideration, decision, implementation) to each topic.
- Prioritization & Outputs: Score ideas by customer impact, content-market fit, search potential, and resources to produce prioritized topic lists, suggested formats, and brief outlines.
- Use Case: For a SaaS product, create pillars that match core use cases, identify hub-and-spoke article structures, and deliver a prioritized content calendar with top keywords and titles.
Quick Start
Create a content strategy for my product with 3–5 pillars, five prioritized topics per pillar including target keywords and buyer stage, and a short brief for the top three topics.