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content-strategy

Plan content pillars, topic clusters, and keyword-mapped editorial calendars for marketing teams.

Updated Feb 5, 2026
Search Tags:#content strategy#keyword research#topic clusters#seo#content plan#content pillars#editorial calendar
One-click install
npx skills add https://github.com/binhnndigital/batch-watermark --skill content-strategy-binhnndigital
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/binhnndigital/batch-watermark/tree/main/skills/content-strategy
Command: npx skills add https://github.com/binhnndigital/batch-watermark --skill content-strategy-binhnndigital

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires pandas.

What problem does it solve? Deciding what content to create is often guesswork. This Skill turns customer research, keyword data, and competitor analysis into a structured content strategy with prioritized topics, pillars, and an actionable content plan. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Identify 3-5 core pillars and map hub-and-spoke structures with internal linking plans. - Keyword Research by Buyer Stage: Map topics to awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Prioritization Scoring: Score ideas on customer impact (40%), content-market fit (30%), search potential (20%), and resources (10%). - Excel Content Plan Generation: Python script generates content-plan.xlsx with clusters, hub/spoke types, URL slugs, intent, and entity planning columns. - Use Case: A B2B SaaS founder provides sales call transcripts and an Ahrefs keyword export; the Skill extracts customer questions, clusters keywords, and outputs a prioritized 30-day content calendar. ## Quick Start Ask the AI to plan a content strategy for your product by identifying 3 content pillars and generating a prioritized topic list from your keyword data.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a SaaS blog?▼

Start by gathering business context, customer research, and competitive landscape data. Then identify 3-5 content pillars, map keywords to buyer journey stages (awareness, consideration, decision, implementation), and score each topic idea on customer impact, content-market fit, search potential, and resources.

What is the difference between searchable and shareable content?▼

Searchable content captures existing demand by targeting specific keywords and matching search intent. Shareable content creates demand through novel insights, original data, or stories people want to spread. Every piece should be one or both, with search traffic as the foundation.

How do I build topic clusters with hub and spoke pages?▼

Create a comprehensive hub page covering the main topic, then build spoke articles on related subtopics that link back to the hub. For most blogs, a flat /blog structure with strong internal linking works; dedicated hub URL structures are only needed for major multi-layered topics.

Can I generate a content plan Excel file from keyword data?▼

Yes. The included Python script uses pandas to cluster keywords into hub and spoke entries, auto-detects an expert role based on the niche, and exports a content-plan.xlsx with columns for cluster, type, main keyword, title, URL slug, intent, entities, and internal links.

How do I prioritize content ideas when I have limited resources?▼

Score each idea on four weighted factors: customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Topics with high customer impact and product alignment should outrank high-volume keywords that lack relevance to your product.

When should I use programmatic SEO instead of a content strategy?▼

Use programmatic SEO when you need to generate content at scale from structured data, such as thousands of template-driven pages. Use this content strategy approach for editorial planning, thought leadership, and pillar content that requires original insight and research.

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