content-strategy

Develop content strategies by identifying pillars and topic clusters.

2|1|Updated Mar 13, 2026

Search Tags:#content planning #content strategy #content marketing #topic clusters #pillar pages #editorial calendar

Ready to run

npx skills add https://github.com/bongrealty/skillcraft --skill content-strategy-bongrealty

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/bongrealty/skillcraft/tree/main/content-strategy
Command: npx skills add https://github.com/bongrealty/skillcraft --skill content-strategy-bongrealty

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you define a clear and effective content strategy, ensuring your content attracts the right audience, builds authority, and achieves business goals.

Core Features & Use Cases

Content Pillar Identification: Define 3-5 core topics your brand will own.
Topic Cluster Mapping: Organize content around pillars for SEO and topical authority.
Prioritization Framework: Score content ideas based on customer impact, market fit, search potential, and resources.
Use Case: A SaaS company wants to increase organic traffic. This Skill helps them identify key topics like "project management best practices" and "team collaboration tools," then outlines specific blog posts, guides, and case studies to create, ensuring each piece serves a strategic purpose.

Quick Start

Help me build a content strategy for our B2B SaaS product that sells expense management software.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What is a topic cluster strategy for content marketing?▼

A topic cluster strategy organizes content around core pillars to build SEO authority. It maps related subtopics back to a main pillar page, ensuring comprehensive coverage that satisfies search intent and drives organic traffic.

How do I build a content strategy from scratch?▼

Build a content strategy by identifying 3-5 core pillars aligned with business objectives, mapping topic clusters for SEO, and prioritizing creation using a scoring framework based on customer impact, search potential, and resources.

How do I prioritize content ideas for an editorial calendar?▼

Prioritize content ideas by scoring each topic against customer impact, market fit, search potential, and required resources. This framework ensures your editorial calendar focuses on high-value pieces that drive traffic and leads.

Can I use this content planning framework for B2B SaaS products?▼

Yes, the content planning framework works for B2B SaaS. It identifies industry-specific core pillars, maps relevant topic clusters like best practices and tool guides, and prioritizes assets to increase organic search traffic.

What's the best way to identify content pillars for topical authority?▼

Identify content pillars by analyzing keyword data, customer research, and competitor landscapes. Select 3-5 core topics that align with your audience needs and business goals to establish topical authority and improve searchability.

Why does my content marketing strategy fail to generate leads?▼

Content marketing fails to generate leads when it lacks strategic pillar and cluster mapping. Without prioritizing topics by search potential and customer impact, content misses audience needs and fails to build converting organic traffic.