content-strategy

Plan and prioritize content topics by buyer stage with scoring.

Updated May 17, 2026
One-click install
npx skills add https://github.com/cenjie/skills --skill content-strategy-cenjie
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/cenjie/skills/tree/main/skills/content-strategy
Command: npx skills add https://github.com/cenjie/skills --skill content-strategy-cenjie

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Helps marketing teams and product teams who don't know what to publish or have scattered content by providing a repeatable system to decide what topics to create, prioritize pieces by impact, and align content to buyer stages to drive search traffic and generate leads.

Core Features & Use Cases

  • Content Pillars & Topic Clusters: Define 3-5 pillar topics and map supporting spoke articles to build topical authority.
  • Keyword-led Ideation & Buyer-Stage Mapping: Turn keyword data and customer research into prioritized topic lists for awareness, consideration, decision, and implementation stages.
  • Prioritization & Cadence: Score ideas by customer impact, content-market fit, search potential, and resources to produce a publishing calendar and quick wins.
  • Content Audit & Hub-and-Spoke Reorg: Evaluate existing posts to update, consolidate, or retire content and identify hub pages.

Quick Start

Create a 3-5 pillar content strategy with topic clusters, a prioritized list of posts by buyer stage, and a 3-month publishing cadence using any provided product-marketing-context.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a topic cluster strategy to capture search traffic?

To build a topic cluster strategy, define 3-5 pillar topics and map supporting spoke articles to each pillar to build topical authority. This hub-and-spoke model organizes related content to signal expertise and capture search traffic.

What is the best way to prioritize content ideas by buyer stage?

The best way to prioritize content ideas by buyer stage is to score them based on customer impact, content-market fit, search potential, and required resources. This generates prioritized topic lists for awareness, consideration, decision, and implementation stages.

How do I map an editorial calendar to my content pillars?

You map an editorial calendar to content pillars by scoring topic ideas for impact and search potential, then sequencing them into a recommended publishing cadence. This ensures quick wins and high-impact pieces are scheduled consistently.

Can I use existing blog posts to create hub-and-spoke topic clusters?

Yes, you can audit existing blog posts to identify hub pages and reorganize them into hub-and-spoke topic clusters. The process involves evaluating current content to update, consolidate, or retire pieces that do not support your pillar strategy.

When should I conduct a content audit for my blog?

You should conduct a content audit when your blog has scattered content and you need a repeatable system to decide what to publish. It helps identify posts to update or retire, ensuring all existing assets align with your current content pillars.