What problem does it solve?
Helps marketing teams and product teams who don't know what to publish or have scattered content by providing a repeatable system to decide what topics to create, prioritize pieces by impact, and align content to buyer stages to drive search traffic and generate leads.
Core Features & Use Cases
- Content Pillars & Topic Clusters: Define 3-5 pillar topics and map supporting spoke articles to build topical authority.
- Keyword-led Ideation & Buyer-Stage Mapping: Turn keyword data and customer research into prioritized topic lists for awareness, consideration, decision, and implementation stages.
- Prioritization & Cadence: Score ideas by customer impact, content-market fit, search potential, and resources to produce a publishing calendar and quick wins.
- Content Audit & Hub-and-Spoke Reorg: Evaluate existing posts to update, consolidate, or retire content and identify hub pages.
Quick Start
Create a 3-5 pillar content strategy with topic clusters, a prioritized list of posts by buyer stage, and a 3-month publishing cadence using any provided product-marketing-context.