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content-strategy

Build content pillars, map buyer journey keywords, and prioritize content ideas.

Updated Mar 17, 2026
Search Tags:#content planning#content strategy#topic clusters#seo content#content pillars#content prioritization#buyer journey mapping
One-click install
npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill content-strategy-fianchettogianni
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/fianchettogianni/my-marketing-skills/tree/main/skills/content-strategy
Command: npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill content-strategy-fianchettogianni

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill eliminates the frustration of random, unstrategic content efforts that waste time and fail to deliver business results, by providing a proven framework to plan content that aligns with your product, audience, and growth goals.

Core Features & Use Cases

  • Content Pillar & Cluster Development: Identify 3-5 core content pillars aligned with your product and audience, then build supporting topic clusters to establish topical authority.
  • Buyer Journey Mapping: Map content ideas to each stage of the buyer journey (awareness, consideration, decision, implementation) using targeted keyword modifiers.
  • Prioritization Framework: Score and rank content ideas using a weighted framework (customer impact 40%, content-market fit 30%, search potential 20%, resource requirements 10%) to maximize ROI with limited resources.
  • Use Case: A startup with no existing blog can use this Skill to define their core content pillars, identify high-intent keywords for each buyer stage, and build a prioritized 3-month content roadmap to launch their blog with maximum impact.

Quick Start

Use the content-strategy skill to build a 3-month content roadmap for our B2B SaaS expense management tool, including core content pillars, prioritized blog post ideas, and a publishing cadence for our 1-person content marketing team.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy from scratch that aligns with business goals?▼

To build a content strategy from scratch, define 3-5 core content pillars aligned with your product and audience, then develop supporting topic clusters to establish topical authority and drive targeted traffic.

How do I map keywords to different stages of the buyer journey for SEO content?▼

Map keywords to the buyer journey by applying targeted keyword modifiers to each stage: awareness, consideration, decision, and implementation, ensuring your SEO content matches user intent at every step.

What is the best way to prioritize blog post ideas for a small marketing team?▼

Prioritize blog post ideas using a weighted scoring framework that evaluates customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%) to maximize ROI for small teams.

How do I identify content gaps in my existing content library?▼

Identify content gaps by reorganizing your existing content library against defined content pillars and topic clusters, revealing missing buyer journey stages or underutilized search potential in your current strategy.

Can I use this framework to plan a 3-month content roadmap for a B2B SaaS startup?▼

Yes, you can use this framework to plan a 3-month content roadmap for a B2B SaaS startup by defining core content pillars, identifying high-intent keywords, and establishing a realistic publishing cadence for small teams.

Why does my unstructured content planning fail to generate leads?▼

Unstructured content planning fails to generate leads because it lacks strategic alignment with business goals and audience needs, resulting in random content efforts that waste time and fail to capture buyer journey demand.

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