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content-strategy

Plan B2B content pillars, topic clusters, and prioritized topics with keywords.

Updated Feb 21, 2026
Search Tags:#content planning#content strategy#keyword research#topic clusters#content pillars#content ideation#searchable content
One-click install
npx skills add https://github.com/lofty-thoughts/botdaddy --skill content-strategy-lofty-thoughts
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/lofty-thoughts/botdaddy/tree/main/seed/skills/content-strategy
Command: npx skills add https://github.com/lofty-thoughts/botdaddy --skill content-strategy-lofty-thoughts

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps plan content that drives organic search traffic, builds domain authority, and generates leads by defining content pillars, topic clusters, and prioritized pieces that are either searchable, shareable, or both. It reduces guesswork by aligning content to buyer stages, customer research, and available resources so teams produce high-impact pieces instead of ad-hoc posts.

Core Features & Use Cases

  • Product marketing context check: Ingest existing product-marketing-context and only ask for missing details.
  • Searchable vs shareable guidance: Clear rules for targeting search intent versus viral or thought-leadership pieces.
  • Pillars & topic clusters: Recommend 3–5 pillars, hub-and-spoke structures, interlinking strategy, and URL guidance.
  • Ideation sources & research: Turn keyword exports, call transcripts, surveys, forum research, and competitor analysis into prioritized topic ideas.
  • Prioritization framework: Score ideas by customer impact, content-market fit, search potential, and resource requirements.
  • Deliverables: Content pillars, prioritized topic lists with target keywords and buyer stage, and a topic cluster map ready for execution.

Quick Start

Create a 3-pillar content strategy for a B2B SaaS product with nine prioritized blog topics mapped to buyer stages and target keywords.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy that drives organic search traffic?▼

A content pillar strategy organizes topics into 3–5 core themes with hub-and-spoke clusters, interlinking strategies, and URL guidance. It aligns searchable content to buyer stages to build domain authority and capture organic search traffic.

How do I prioritize topic ideas for B2B content marketing?▼

Prioritize B2B topic ideas by scoring them against a framework of customer impact, content-market fit, search potential, and resource requirements. This ensures you produce high-impact pieces that generate leads rather than ad-hoc posts.

What is the difference between searchable and shareable content?▼

Searchable content targets specific search intent to capture organic traffic, while shareable content aims for viral reach or thought leadership. A strong strategy uses clear rules to balance both types based on your domain authority and lead generation goals.

How do I create topic clusters and content pillars from keyword research?▼

Create topic clusters by ingesting keyword exports, call transcripts, and competitor analysis to form 3–5 content pillars. Map these pillars into hub-and-spoke structures with target keywords and interlinking strategies for each buyer stage.

Can I use existing product marketing research to plan my content strategy?▼

Yes, the planning process ingests existing product-marketing-context and only prompts for missing details. It uses your existing keyword exports, call transcripts, surveys, and competitor analysis to generate prioritized topic ideas.

What deliverables should a complete content strategy plan include?▼

A complete plan includes 3–5 defined content pillars, prioritized topic lists with target keywords and buyer stages, and a topic cluster map with interlinking guidance. These structured outputs are ready for immediate execution.

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