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content-strategy

Define content pillars, topic clusters, and buyer's journey mappings.

Updated Mar 14, 2026
Search Tags:#content planning#content strategy#keyword research#content marketing#topic clusters#editorial calendar
One-click install
npx skills add https://github.com/marcusfelix/barney --skill content-strategy-marcusfelix
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/marcusfelix/barney/tree/main/src/prompts/skills/content-strategy
Command: npx skills add https://github.com/marcusfelix/barney --skill content-strategy-marcusfelix

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps users develop a comprehensive content strategy by identifying target audiences, defining content pillars, ideating topics, and prioritizing content creation efforts to align with business goals.

Core Features & Use Cases

  • Strategic Planning: Defines content pillars, topic clusters, and maps content to the buyer's journey.
  • Ideation & Prioritization: Leverages various sources (keyword data, customer research, competitor analysis) to generate and score content ideas.
  • Use Case: A SaaS company wants to increase organic traffic. This Skill helps them identify core topics their ideal customers search for, brainstorm specific blog post ideas within those topics, and prioritize which ones to create first based on customer impact and search potential.

Quick Start

Help me plan a content strategy for our new AI writing tool, focusing on attracting freelance writers.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy that drives organic traffic and leads?▼

To build a content strategy that drives traffic, define content pillars, map topic clusters to the buyer's journey, and prioritize topics by analyzing keyword data, customer research, and competitor analysis to align with business goals.

What is the best way to brainstorm and prioritize content topics for a SaaS product?▼

The best way to prioritize content topics for a SaaS product is to ideate from keyword data, customer research, competitor analysis, and sales input, scoring ideas based on customer impact and search potential to determine creation order.

How does mapping topic clusters to the buyer's journey improve content marketing?▼

Mapping topic clusters to the buyer's journey improves content marketing by structuring content pillars around audience needs at each stage, ensuring topics address specific search intents and guide prospects effectively toward conversion.

Can I use customer research and sales input to generate blog post ideas?▼

Yes, you can use customer research and sales input to generate blog post ideas. The strategy leverages these sources alongside keyword data and competitor analysis to ideate and prioritize highly relevant content topics.

What structured outputs should I expect from a comprehensive content planning process?▼

A comprehensive content planning process outputs structured deliverables including clearly defined content pillars, prioritized lists of content topics, and visual topic cluster maps aligned with your target audience's journey.

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