content-strategy

Plans content pillars, topic clusters, and prioritized editorial roadmaps for marketing teams.

3|Updated Nov 8, 2014
One-click install
npx skills add https://github.com/mintuz/.dotfiles --skill content-strategy-mintuz
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/mintuz/.dotfiles/tree/main/agents/.agents/skills/content-strategy
Command: npx skills add https://github.com/mintuz/.dotfiles --skill content-strategy-mintuz

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, keyword data, and customer research into a structured content strategy with clear pillars, buyer-stage coverage, and a prioritized publishing plan. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Defines 3-5 core pillars with hub-and-spoke subtopic clusters and internal linking structure. - Buyer-Stage Keyword Mapping: Maps topics to awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Ideation from Real Data: Mines keyword exports, sales call transcripts, surveys, Reddit/Quora threads, and competitor blogs for validated content ideas. - Prioritization Framework: Scores ideas on customer impact (40%), content-market fit (30%), search potential (20%), and resources (10%). - Use Case: A B2B SaaS company with no blog asks what to write about. The Skill establishes pillars, maps keywords by buyer stage, and outputs a prioritized topic list with rationale. ## Quick Start Ask the AI to build a content strategy for your product, including content pillars, priority topics, and a topic cluster map.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a new blog?

Start by defining 3-5 content pillars aligned with your product and audience, then map keywords to buyer stages from awareness to implementation. Prioritize topics using a scoring framework weighted toward customer impact and content-market fit.

What is a hub and spoke content model?

A hub and spoke model pairs one comprehensive pillar page (hub) with multiple related subtopic articles (spokes) that interlink. It builds topical authority for search, though most blogs only need it for major topics with layered depth.

How do I prioritize which blog posts to write first?

Score each idea on customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Focus on high-impact, lower-effort topics first while maintaining coverage across buyer stages.

What is the difference between searchable and shareable content?

Searchable content captures existing demand by targeting specific keywords and matching search intent. Shareable content creates demand through novel insights, original data, or stories people want to spread.

When should I use a headless CMS for marketing content?

Use a headless CMS when multiple frontends consume the same content, developers need full frontend control, or content must be reused across channels. Traditional CMS platforms work better for small teams needing simple WYSIWYG editing.

Can this skill write individual blog posts?

No, this skill covers planning and strategy only. For writing individual content pieces, it defers to the copywriting skill, though it can provide strategic context like target keywords and audience for each piece.