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content-strategy

Plans content strategies by organizing topics, priorities, and formats into a publishing roadmap.

1|Updated Mar 19, 2026
Search Tags:#content strategy#keyword research#topic clusters#content audit#buyer journey#content pillars#editorial calendar
One-click install
npx skills add https://github.com/ian-pascoe/dotfiles-chezmoi --skill content-strategy-ian-pascoe
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/ian-pascoe/dotfiles-chezmoi/tree/main/dot_agents/skills/content-strategy
Command: npx skills add https://github.com/ian-pascoe/dotfiles-chezmoi --skill content-strategy-ian-pascoe

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps teams decide what content to create, how to organize it, and which topics deserve attention first so content efforts stop feeling random and start driving measurable results.

Core Features & Use Cases

  • Content planning: Define 3-5 content pillars that align with your product, audience, and market demand.
  • Topic organization: Build hub-and-spoke clusters, map subtopics, and connect related articles through internal linking.
  • Keyword and buyer-stage mapping: Turn research into awareness, consideration, decision, and implementation content opportunities.
  • Prioritization and auditing: Score ideas by customer impact, content-market fit, search potential, and resource cost, then audit existing content to update, consolidate, or retire.
  • Use case: A marketing team with a new blog can use this Skill to create a launch roadmap, while a mature site can use it to reorganize scattered posts into topical authority clusters.

Quick Start

Ask me to build a content strategy for your business, and I will return content pillars, priority topics, buyer-stage mapping, and a practical publishing plan.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy from scattered blog posts?▼

Build a content strategy by auditing existing posts to update, consolidate, or retire, then reorganize remaining articles into topical authority clusters using a hub-and-spoke model connected through internal linking.

What are content pillars and how do they guide topic clusters?▼

Content pillars are 3-5 core themes aligning with your product, audience, and market demand. They guide topic clusters by acting as central hubs, with related subtopics mapping back to each pillar through internal links.

How do I map keywords to the buyer journey for B2B content?▼

Map keywords to the buyer journey by categorizing research into awareness, consideration, decision, and implementation content opportunities, ensuring each stage targets specific search intents and audience needs.

What's the best way to prioritize content ideas for a publishing roadmap?▼

Prioritize content ideas by scoring them against customer impact, content-market fit, search potential, and resource cost, translating the highest-scoring topics into a practical, scheduled publishing roadmap.

When should I create search-focused content versus shareable content?▼

Create search-focused content to capture organic traffic through keyword targeting, and use shareable content for audience engagement; your content strategy should balance both based on specific topic goals.

Does this content planning approach work for developer-focused marketing?▼

Yes, this content planning approach supports B2B, SaaS, and developer-focused marketing by tailoring content pillars, buyer-stage mapping, and topic prioritization to specialized technical audiences.

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