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content-strategy

Plans product/brand content strategy including pillars, keyword research, topic maps, calendars, and audits.

Updated Mar 10, 2026
Search Tags:#content-strategy#keyword-research#hub-and-spoke#topic-clusters#content-calendar#pillar-content
One-click install
npx skills add https://github.com/mohamed-g-shoaib/rootly --skill content-strategy-mohamed-g-shoaib
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/mohamed-g-shoaib/rootly/tree/main/.agents/skills/content-strategy
Command: npx skills add https://github.com/mohamed-g-shoaib/rootly --skill content-strategy-mohamed-g-shoaib

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Content-strategy planning and governance for brands and products, turning chaotic content libraries into a focused, metrics-driven program.

Core Features & Use Cases

  • Define content pillars and hub-and-spoke clusters aligned to product goals.
  • Map content by buyer stage (awareness to implementation) with a prioritization framework.
  • Conduct audits, cluster planning, and gap filling for existing content and new topics.
  • Generate outputs like topic maps, calendars, and performance dashboards for teams.

Quick Start

Define 3 content pillars and draft a 2-week content calendar to start executing.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a hub-and-spoke content strategy and when do I need it?▼

A hub-and-spoke content strategy organizes content into pillar pages linked to topic clusters, building topical authority. You need it to turn chaotic content libraries into a focused program that drives search traffic and supports product marketing goals.

How do I plan a content calendar mapped to buyer stages?▼

Plan a content calendar by mapping keywords and content types to buyer stages from awareness to implementation. Apply a prioritization framework with weighting to schedule pillar content and cluster topics that align with product marketing goals.

Can I use this content strategy approach for auditing existing content?▼

Yes, you can audit existing content programs by conducting gap filling and cluster planning. The strategy assesses current libraries, identifies missing topic clusters, and reorganizes existing assets to build topical authority across buyer stages.

What's the best way to define content pillars for my product?▼

Define content pillars by aligning core product topics with keyword research mapped to buyer stages. Establish three primary pillars, then build supporting hub-and-spoke topic clusters around each to drive search traffic and support implementation-stage marketing.

How do I conduct keyword research by buyer stage for topic clusters?▼

Conduct keyword research by mapping search terms to buyer stages from awareness to implementation. Group keywords into hub-and-spoke topic clusters under defined pillars, using a prioritization framework to weight terms by product marketing relevance and search traffic potential.

What outputs should I expect from an end-to-end content strategy plan?▼

Expect outputs including a topic map, a prioritized content calendar, and performance dashboards. These deliverables structure pillar design, cluster planning, and buyer-stage mapping into a metrics-driven program for content teams.

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