What problem does it solve?
Helps teams decide what content to create and how to organize it so content drives organic search traffic, builds authority, and generates leads rather than producing scattered, low-impact posts. It centralizes product and customer context, maps topics to buyer stages, and produces prioritized, actionable plans for editorial execution.
Core Features & Use Cases
- Context-first planning: Ingest product-marketing-context and customer research to avoid asking redundant questions.
- Pillars & topic clusters: Define 3–5 content pillars and create hub-and-spoke maps for topical authority.
- Keyword & buyer-stage mapping: Map keywords to awareness, consideration, decision, and implementation stages.
- Prioritization framework: Score ideas by customer impact, content-market fit, search potential, and resource requirements.
- Content audit guidance: Recommend update, consolidate, or retire actions for existing libraries and identify hub opportunities.
- Deliverables: Content pillars, prioritized topic list, topic cluster map, and an editorial cadence or initial calendar.
Quick Start
Create a three-pillar content strategy with topic clusters, prioritized topics, and a three-month editorial calendar using your product and customer context.