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content-strategy

Plan content pillars, buyer journey topics, and editorial calendars for startups.

285|39|Updated Mar 16, 2026
Search Tags:#distribution#content-types#content-strategy#content-pillars#editorial-calendar#buyer-journey#startup-context
One-click install
npx skills add https://github.com/shawnpang/startup-founder-skills --skill content-strategy-shawnpang
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/shawnpang/startup-founder-skills/tree/main/skills/content-strategy
Command: npx skills add https://github.com/shawnpang/startup-founder-skills --skill content-strategy-shawnpang

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Content strategy planning for startups is often ad-hoc and time-consuming. This guide helps you define pillars, map topics to the buyer journey, and build an editorial calendar to align teams and goals.

Core Features & Use Cases

  • Gather context before planning: input product description, ICP, value proposition, stage, traction, and team capacity.
  • Identify 3-5 content pillars and map subtopics to buyer stages (awareness, consideration, decision).
  • Map content types to pillars (use-case content, hub-and-spoke architecture, templates/tools, thought leadership, case studies).
  • Build an actionable editorial calendar and a distribution plan.
  • Score ideas across customer impact, market fit, search potential, and resource requirements.

Quick Start

Define 3 pillars, map topics to the buyer journey, select 2–3 content formats, and prepare a 90-day editorial calendar.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy for an early-stage startup from scratch?▼

Build a startup content strategy by gathering product and ICP context, defining 3-5 content pillars, mapping subtopics to the buyer journey, and preparing a 90-day editorial calendar.

What is the best way to map content types to the buyer journey?▼

Map content types to the buyer journey by aligning use-case content, thought leadership, and case studies to the awareness, consideration, and decision stages of your target audience.

How do I score and prioritize content ideas for my editorial calendar?▼

Score content ideas by evaluating customer impact, market fit, search potential, and resource requirements to prioritize topics for your publish-ready editorial calendar and distribution plan.

Can I use this content strategy framework if my startup team has limited capacity?▼

Yes, this framework requires team capacity as input alongside product description, stage, and traction to ensure the recommended content types and editorial calendar fit your startup's resources.

What inputs do I need before planning a content distribution plan?▼

Before planning a content distribution plan, you need startup context inputs including product description, ICP, value proposition, stage, traction, and team capacity to align marketing goals.

When should I perform a content audit instead of building new content pillars?▼

Perform a content audit instead of building new content pillars when you need to evaluate existing marketing workflows and realign product, sales, and marketing teams before defining new strategy.

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