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TiagoDanin
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content-strategy

Plan content pillars, topic clusters, and editorial calendars using keyword and customer research.

1|Updated Feb 1, 2025
Search Tags:#content strategy#keyword research#content marketing#topic clusters#seo#content pillars#editorial calendar
One-click install
npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill content-strategy-tiagodanin
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/TiagoDanin/TiagoDanin.github.io/tree/main/.claude/skills/seo/content-strategy
Command: npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill content-strategy-tiagodanin

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is often guesswork. This Skill turns customer research, keyword data, and competitor analysis into a prioritized content strategy with clear pillars, topics, and an editorial calendar. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Identifies 3-5 core pillars with subtopic clusters mapped to your product, audience, and search demand. - Prioritization Scoring: Scores each content idea on customer impact (40%), content-market fit (30%), search potential (20%), and resources (10%). - Ideation from Real Data: Mines keyword exports, sales call transcripts, surveys, Reddit/Quora threads, and competitor blogs for validated topics. - Use Case: A SaaS founder unsure what to blog about provides sales call notes and a keyword export, and receives a ranked topic list mapped to buyer stages plus a 60/30/10 searchable/shareable/experimental calendar split. ## Quick Start Ask the assistant to build a content strategy for your product, including content pillars, prioritized topics, and a topic cluster map based on your target customers.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for my blog?▼

Start by gathering business context, customer research, and competitor data, then identify 3-5 content pillars aligned with your product and audience. Score each topic idea on customer impact, content-market fit, search potential, and resources to prioritize what to create first.

What are content pillars and topic clusters?▼

Content pillars are the 3-5 core topics your brand owns, each spawning a cluster of related subtopic articles. A hub page covers the pillar broadly while spoke articles cover subtopics, all interlinked to build topical authority.

How do I find content ideas from keyword research?▼

Analyze keyword exports from Ahrefs, SEMrush, or Google Search Console by grouping related keywords into clusters and mapping them to buyer stages. Prioritize quick wins with low competition, decent volume, and high relevance to your product.

What is the difference between searchable and shareable content?▼

Searchable content captures existing demand by targeting specific keywords and matching search intent, while shareable content creates demand through novel insights, original data, or stories people want to spread. A balanced calendar is roughly 60% searchable, 30% shareable, and 10% experimental.

When should I use a headless CMS for content marketing?▼

Use a headless CMS when multiple frontends consume the same content, developers want full frontend control, or content must be reused across channels. Traditional CMS platforms work better for small teams needing simple WYSIWYG editing on a basic blog.

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