conversion-audit

Audit landing, pricing, and signup pages to diagnose conversion drop-offs and friction.

Updated Feb 4, 2026
One-click install
npx skills add https://github.com/cbemister/claude-code-utils --skill conversion-audit-cbemister
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: conversion-audit
Source: https://github.com/cbemister/claude-code-utils/tree/main/.claude/skills/conversion-audit
Command: npx skills add https://github.com/cbemister/claude-code-utils --skill conversion-audit-cbemister

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Optimizers struggle to identify why pages fail to convert; this skill provides a structured approach to uncover conversion leaks and prioritize fixes.

Core Features & Use Cases

  • Phase-based page audit covering structure, copy, trust, friction, mobile, and technical aspects
  • Actionable scoring and prioritized recommendations for landing pages, pricing pages, and signup flows
  • Reusable templates and guidance for rapid iteration and A/B test planning

Quick Start

Use the conversion audit skill to generate a prioritized list of optimizations for your homepage based on current analytics.

Frequently Asked Questions about conversion-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit landing pages to identify conversion drop-offs and friction?

To audit landing pages for conversion drop-offs, you need a structured evaluation checking structure, copy, trust, friction, mobile, and technical aspects. This process diagnoses friction and messaging gaps to produce prioritized, actionable recommendations for your signup flows.

What is the best way to find conversion optimization opportunities on pricing pages?

The best way to find conversion optimization opportunities on pricing pages is applying a phase-based audit with a scoring rubric. This structured approach diagnoses messaging gaps and friction to generate a prioritized list of fixes for your pricing flows.

How do I prioritize A/B test plans for my homepage and signup flows?

You prioritize A/B test plans for signup flows by using a reusable audit template with a scoring rubric. This evaluates conversion leaks across phases and outputs actionable, prioritized recommendations to guide your rapid iteration and test planning.

Does a structured conversion audit work for mobile landing pages and signup flows?

Yes, a structured conversion audit works for mobile landing pages and signup flows by evaluating mobile-specific friction and technical aspects. It applies a phase-based scoring rubric to uncover conversion leaks and generate prioritized fixes for mobile optimization ROI.

Why do my landing pages fail to convert despite high traffic?

Landing pages fail to convert due to friction, messaging gaps, or trust issues that a structured audit can uncover. By diagnosing drop-offs across structure, copy, mobile, and technical aspects, you can identify conversion leaks and prioritize fixes to improve optimization ROI.