conversion-copy

Produces and reviews channel-specific marketing copy with customer-language grounding.

40|5|Updated Mar 9, 2026
One-click install
npx skills add https://github.com/ShawhinT/non-coding-skills --skill conversion-copy-shawhint
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: conversion-copy
Source: https://github.com/ShawhinT/non-coding-skills/tree/main/conversion-copy
Command: npx skills add https://github.com/ShawhinT/non-coding-skills --skill conversion-copy-shawhint

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you draft, rewrite, and diagnose conversion copy (landing pages, one-pagers, selling LinkedIn posts, sales newsletters, sales emails, and cold outreach DMs) so it sounds like customer voice, stays concrete, and earns action.

Core Features & Use Cases

  • Draft conversion copy using a tight brief: locks channel, offer, reader, and customer-language source before writing, and requests missing inputs instead of guessing.
  • Apply Harry Dry’s 3-question line filter: each key line must be visualizable, falsifiable, and unsignable (otherwise it gets rewritten).
  • Route tactics by channel: uses the correct framework for landing pages, one-pagers, LinkedIn (to sell), newsletters (to sell), warm sales emails, and cold outreach/DMs.
  • Support review/diagnosis mode: scores key lines (✓/✗) against the 3-question filter, then proposes targeted rewrites grounded in the principles.
  • Iteration-ready outputs: provides 2–3 versions that take different angles (pain-led vs outcome-led vs objection-led), then recommends a top pick.

Quick Start

Ask it to “draft the landing page for [offer] for [reader] using these customer-language sources: [paste quotes/testimonials/CRM notes],” and request 2–3 angle variants that each pass the 3-question filter.

Frequently Asked Questions about conversion-copy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write conversion copy that sounds like my customers?

To write conversion copy that sounds like your customers, you must ground your drafts in customer voice by feeding the tool direct quotes, testimonials, or CRM notes. This ensures your landing pages and sales emails use the exact language your readers use, keeping messaging concrete and actionable.

What is the 3-question filter for reviewing marketing copy?

The 3-question filter for reviewing marketing copy evaluates whether each key line is visualizable, falsifiable, and unsignable. This process diagnoses and rewrites vague claims into concrete, differentiated statements that pass the filter and earn reader action.

How do I draft a landing page that converts readers into leads?

To draft a landing page that converts readers into leads, provide a structured brief detailing your offer, target reader, and customer-language sources. The tool uses channel-specific frameworks to generate 2–3 angle variants, such as pain-led or outcome-led approaches, ensuring high conversion potential.

Can I use customer voice to write cold outreach DMs and sales emails?

Yes, you can use customer voice to write cold outreach DMs and sales emails by routing the task through channel-specific frameworks. The tool requires customer-language sourcing and applies a per-line validation filter to ensure your cold outreach remains concrete, differentiated, and falsifiable.

What is the best way to rewrite vague claims in sales copy?

The best way to rewrite vague claims in sales copy is using a review mode that scores key lines against a 3-question filter. It identifies statements that are not visualizable, falsifiable, or unsignable, then proposes targeted rewrites grounded in those principles to maximize conversion.

Do I need a structured brief to generate selling LinkedIn posts?

Yes, you need a structured brief to generate selling LinkedIn posts because the tool locks channel, offer, reader, and customer-language source before writing. Instead of guessing missing inputs, it requests them to ensure your selling posts pass the conversion copy filter.