Conversion Tracking Health

Analyze Google Ads conversion actions for stale or missing recent data.

58|9|Updated Apr 7, 2026

Search Tags:#audit #reporting #portfolio #diagnostics #google-ads #conversion-tracking

Ready to run

npx skills add https://github.com/fourteenwm/ppc-ai-skills --skill conversion-tracking-health

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: Conversion Tracking Health
Source: https://github.com/fourteenwm/ppc-ai-skills/tree/main/conversion-tracking-health
Command: npx skills add https://github.com/fourteenwm/ppc-ai-skills --skill conversion-tracking-health

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-ads, and includes scripts (resource) components.

What problem does it solve?

PPC conversions across large Google Ads portfolios often go unchecked when actions stop firing or data ages, leading to missed optimization opportunities and misinformed client reports.

Core Features & Use Cases

Spend-filtered portfolio audits (last 7 days) to focus on actively spending accounts.
Severity-based categorization: No Recent Data, Stale, and Warning for clear triage.
Flexible input options: audit a single account, a list of accounts, or an entire portfolio with adjustable lookback periods.

Quick Start

Ask the Skill to audit a portfolio or account with the default lookback and spend-filtering.

Frequently Asked Questions about Conversion Tracking Health

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I check Google Ads conversion tracking health across a portfolio?▼

To check Google Ads conversion tracking health across a portfolio, you can audit accounts by analyzing conversion actions that haven't fired recently or are stale. This process filters out non-primary actions and outputs severity-based results for rapid triage.

Why are my Google Ads conversion actions stale or showing no recent data?▼

Google Ads conversion actions show no recent data or become stale when tracking stops firing properly. An audit identifies these specific issues by analyzing active accounts with spend and categorizing the severity based on your configured lookback period.

Can I audit a single Google Ads account for conversion tracking issues instead of a full portfolio?▼

Yes, you can audit a single Google Ads account for conversion tracking issues. The audit supports flexible input options, allowing you to analyze one account, a list of accounts, or an entire portfolio with adjustable lookback periods.

How do I find which Google Ads conversion actions haven't fired recently?▼

To find Google Ads conversion actions that haven't fired recently, run an audit that queries the Google Ads API. The audit filters for active accounts with spend and surfaces tracking issues categorized by severity for prioritized optimization.

Does this conversion tracking audit filter out non-primary conversion actions?▼

Yes, the conversion tracking audit filters out non-primary conversion actions. It queries the Google Ads API to surface only actionable insights, categorizing remaining primary actions by severity levels like No Recent Data, Stale, and Warning.

What is the best way to triage stale conversion tracking data in Google Ads?▼

The best way to triage stale conversion tracking data in Google Ads is to run a spend-filtered portfolio audit. This categorizes issues by severity—No Recent Data, Stale, and Warning—allowing you to quickly prioritize and resolve tracking failures.