Conversion Tracking Health

To check Google Ads conversion tracking health across a portfolio, you can audit accounts by analyzing conversion actions that haven't fired recently or are stale. This process filters out non-primary actions and outputs severity-based results for rapid triage.

Google Ads conversion actions show no recent data or become stale when tracking stops firing properly. An audit identifies these specific issues by analyzing active accounts with spend and categorizing the severity based on your configured lookback period.

Yes, you can audit a single Google Ads account for conversion tracking issues. The audit supports flexible input options, allowing you to analyze one account, a list of accounts, or an entire portfolio with adjustable lookback periods.

To find Google Ads conversion actions that haven't fired recently, run an audit that queries the Google Ads API. The audit filters for active accounts with spend and surfaces tracking issues categorized by severity for prioritized optimization.

Yes, the conversion tracking audit filters out non-primary conversion actions. It queries the Google Ads API to surface only actionable insights, categorizing remaining primary actions by severity levels like No Recent Data, Stale, and Warning.

The best way to triage stale conversion tracking data in Google Ads is to run a spend-filtered portfolio audit. This categorizes issues by severity—No Recent Data, Stale, and Warning—allowing you to quickly prioritize and resolve tracking failures.