conversion-value-mapper
CommunitySet up conversion values for profit-based bidding.
Marketing & Sales#margin analysis#advertising optimization#conversion value modeling#profit bidding#GA4 data integration
Authoraaron-he-zhu
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill sets up conversion values to ensure that paid ads bidding optimizes profit, not just order counts.
Core Features & Use Cases
- Value-based Bidding: Defines and QAs the conversion VALUE model.
- Margin Adjustment: Maps net margin onto the conversion value.
- Dynamic vs Static Rules: Determines static or dynamic value rules for conversion values.
- Proxy Values: Assigns proxy values for non-revenue actions like leads or calls.
Quick Start
Use the `conversion-value-mapper skill to set up conversion values based on your GA4 purchase-value export and margin/COGS export. Specify the bid goal as tROAS or max-value.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferencesassets
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: conversion-value-mapper Download link: https://github.com/aaron-he-zhu/aaron-marketing-skills/archive/main.zip#conversion-value-mapper Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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