conversion-value-mapper

To set up GA4 conversion values for profit-based bidding, define the conversion value model using your GA4 purchase-value export and margin/COGS export, then specify your bid goal as tROAS or max-value.

A proxy value for non-revenue ad conversions is an assigned monetary value mapped to actions like leads or calls, allowing your profit-based bidding strategy to optimize for value rather than just conversion counts.

You map net margin onto conversion values by applying margin adjustments from your COGS export to the purchase-value data, ensuring your advertising optimization targets actual profit rather than raw revenue.

Yes, conversion value modeling supports both static and dynamic value rules, allowing you to determine fixed values or dynamically assign conversion values based on real-time purchase and margin data.

Conversion values for tROAS bid goals must meet specific criteria including proper net margin calculation, distinct value versus count metrics, and explicit bid goal specification to validate the profit-based model.

Use a conversion value mapper instead of standard tracking when you need advertising optimization to target actual profit, requiring net margin adjustments and proxy values for non-revenue actions rather than simple order counts.