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copy-editing

Apply a seven-sweep editing framework to marketing copy.

Updated Sep 5, 2020
Search Tags:#editing#marketing#conversion#proof#brand-voice#copy-editing#sweeps
One-click install
npx skills add https://github.com/dtorras/dotfiles --skill copy-editing-dtorras
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/dtorras/dotfiles/tree/main/config/claude/skills/copy-editing
Command: npx skills add https://github.com/dtorras/dotfiles --skill copy-editing-dtorras

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Copy editors and marketing teams struggle to improve existing copy without losing the core message. This skill provides a systematic seven-sweep approach to enhance clarity, tone, benefits, and impact while preserving the author's voice.

Core Features & Use Cases

  • Seven sweeps framework: Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk.
  • Keeps core message while improving readability and conversion.
  • Useful for improving landing pages, emails, ads, and product descriptions.

Quick Start

Paste the copy you want edited into this prompt and I will apply the seven-sweeps to improve clarity, voice, and conversion while preserving your core message.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy for higher conversions without losing my core message?▼

Marketing copy editing applies a structured, multi-pass framework to improve clarity, tone, and conversion while preserving the original core message. This systematic approach refines drafts across landing pages, emails, ads, and product descriptions.

What is the seven-sweep framework for copy editing?▼

The seven-sweep framework is a systematic editing process comprising Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk passes. It sequentially enhances readability and conversion impact across your marketing text.

How do I improve my brand voice and tone in existing ad copy?▼

To improve brand voice and tone in ad copy, apply a targeted editing sweep that enhances clarity and emotional resonance. This process adjusts the text to align with brand guidelines while systematically improving conversion factors.

Can I use automated copy editing for landing pages and product descriptions?▼

Automated copy editing can be used for landing pages and product descriptions by applying a seven-sweep process. It refines the drafts systematically to heighten emotion, prove value, and reduce risk without altering the underlying message.

Does systematic copy editing change the original message of my marketing drafts?▼

Systematic copy editing does not change the original message of your marketing drafts. The multi-pass process is designed to preserve the author's voice while systematically improving clarity, specificity, and conversion elements.

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