What problem does it solve? Existing marketing copy often suffers from vague language, unsupported claims, weak CTAs, and inconsistent tone. This Skill systematically improves draft copy through focused editing passes instead of unfocused one-shot reviews, preserving the core message while sharpening clarity, proof, and persuasion. ## Core Features & Use Cases - Seven Sweeps Framework: Runs sequential passes for Clarity, Voice & Tone, So What (benefits), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (objection removal near CTAs). - Quick-Pass Editing Checks: Applies word-level, sentence-level, and paragraph-level rules for fast reviews, cutting filler words and replacing weak terms like "utilize" or "leverage". - Plain English Reference: Replaces complex or corporate phrasing with plain alternatives using a built-in A-Z substitution table. - Use Case: Paste a homepage hero section that reads "We offer an innovative, cutting-edge platform" and receive a sweep-by-sweep diagnosis plus a tightened rewrite with specific benefits and proof points. ## Quick Start Ask the assistant to edit your existing marketing copy, for example: "Edit this landing page copy and tighten it up: [paste your copy]".
