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marketing-copy-editing

Reviews and improves existing marketing copy through seven sequential editing sweeps.

Updated May 26, 2026
Search Tags:#landing page#brand voice#marketing copy#proofreading#copy editing#content refresh#conversion copywriting
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-copy-editing-avel123111
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-copy-editing
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-copy-editing
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-copy-editing-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from unclear messaging, weak proof, vague claims, and friction near calls to action. This Skill provides a systematic editing framework to improve copy without rewriting it from scratch or losing the author's voice. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through focused passes covering clarity, voice and tone, benefits ("So What"), proof, specificity, emotion, and risk reduction. - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) with 3-5 expert personas and iterate until quality thresholds are met. - Content Refresh Workflow: Update outdated pages with a freshness, accuracy, voice, SEO, proof, and structure checklist, plus a refresh-vs-rewrite decision matrix. - Use Case: A landing page converts poorly. Run the Seven Sweeps to find that features lack benefit bridges, claims lack proof, and the CTA has no risk reversal, then apply targeted edits. ## Quick Start Review this landing page copy using the seven sweeps framework and recommend specific edits for each issue you find.

Frequently Asked Questions about marketing-copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy without rewriting it?▼

Use the Seven Sweeps framework: make sequential focused passes for clarity, voice and tone, benefits, proof, specificity, emotion, and risk reduction. Each pass targets one dimension, and after each sweep you re-check earlier sweeps so edits don't introduce new problems.

What is the difference between copy editing and copywriting?▼

Copywriting creates new copy from scratch, while copy editing improves existing copy. Use this editing skill when you already have a draft or published page; use a copywriting skill for the initial draft, then switch to editing once the first version exists.

How do I refresh outdated website content?▼

Run a six-part refresh: update dates and stats, verify claims and links, align tone with current brand voice, check search intent and add an updated date, add newer testimonials, and improve structure with tables or FAQs. Refresh quarterly for pricing pages and every 6 months for high-traffic posts.

When should I use expert panel scoring for copy?▼

Use it for high-stakes copy like launch pages, pricing pages, and sales pages. Assemble 3-5 personas such as a conversion copywriter, target customer, and editor, have each score 1-10 with critiques, and revise until all score 7+ with an 8+ average.

What words should I cut when tightening marketing copy?▼

Cut weak intensifiers like very, really, and extremely, plus filler like just, actually, and basically. Replace corporate words like utilize, leverage, and facilitate with use and help, and convert passive voice and nominalizations into active verb forms.

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