copy-editing

Edit existing marketing copy for clarity, specificity, and persuasion.

Updated Apr 2, 2026
One-click install
npx skills add https://github.com/gyalamanch001a/pur-new --skill copy-editing-gyalamanch001a
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/gyalamanch001a/pur-new/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/gyalamanch001a/pur-new --skill copy-editing-gyalamanch001a

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you improve existing copy that feels vague, wordy, outdated, or weak in persuasion. It is designed for situations where the core message already exists, but the writing needs to be clearer, tighter, more specific, and more trustworthy.

Core Features & Use Cases

  • Seven-sweep editing workflow: Reviews copy for clarity, voice and tone, benefit framing, proof, specificity, emotion, and risk reduction in a structured sequence.
  • Quick-pass cleanup: Removes clichés, filler, weak CTAs, passive voice, and sentence-level clutter when the user needs a fast polish.
  • Content refresh support: Updates older copy so claims, examples, and brand voice stay current and accurate.
  • Use cases: Homepage copy, landing pages, product descriptions, testimonials, pricing sections, and content audits.

Quick Start

Paste the copy you want improved and ask for a seven-sweep edit that preserves the original message while making it clearer, tighter, and more persuasive.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I tighten existing marketing copy that feels vague and low-converting?

To tighten existing marketing copy, a structured editing workflow reviews text across seven sweeps for clarity, voice, benefit framing, proof, specificity, emotion, and risk reduction. This strengthens low-converting content by preserving the original message while removing wordiness.

What is the best way to proofread and refresh outdated homepage content?

Refreshing outdated homepage content involves a content refresh support process that updates older claims, examples, and brand voice. A quick-pass cleanup removes clichés, filler, weak CTAs, and passive voice to keep copy current and accurate.

Can I use this copy editing approach to improve product descriptions and testimonials?

Yes, this copy editing approach works for product descriptions and testimonials. It sharpens existing text by applying structured sweeps that enhance specificity and trust, rather than rewriting the content from scratch.

When do I need a seven-sweep edit instead of rewriting copy from scratch?

A seven-sweep edit is needed when you already have text but it feels weak in persuasion. It preserves the core message and meaning while systematically strengthening clarity, proof, specificity, emotion, and trust.

How do I remove weak CTAs and passive voice from my landing page copy?

Removing weak CTAs and passive voice from landing page copy is handled through a quick-pass cleanup. This process eliminates sentence-level clutter, filler, and clichés to deliver a fast polish that tightens the text.