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copy-editing

Edit marketing copy using the Seven Sweeps editing framework.

Updated Mar 17, 2026
Search Tags:#brand voice#conversion optimization#marketing copy#proofreading#copy editing#content refresh#copy improvement
One-click install
npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill copy-editing-fianchettogianni
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/fianchettogianni/my-marketing-skills/tree/main/skills/copy-editing
Command: npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill copy-editing-fianchettogianni

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the common pain point of unclear, generic, or low-converting marketing copy that fails to connect with target audiences, communicate value, and drive desired actions. It eliminates the guesswork of editing by providing a structured, repeatable framework for improving existing content without losing the author's original voice or core message.

Core Features & Use Cases

  • Seven Sweeps Editing Framework: A systematic 7-pass process that covers clarity, voice and tone, benefit alignment, proof, specificity, emotional resonance, and risk reduction to catch issues missed in one-off reviews.
  • Quick-Pass Editing Checks: Fast, targeted checks for minor copy improvements including word-level filler removal, sentence structure fixes, and paragraph-level scannability tweaks.
  • Content Refresh Support: Dedicated guidance for updating outdated published content including stale stats, drifted brand voice, and outdated SEO elements.
  • Use Case: A founder can use this Skill to refresh their outdated SaaS homepage copy that has vague feature claims, no social proof, and weak CTAs to improve conversion rates and align with their current brand voice.

Quick Start

Provide your existing marketing copy to the AI and request it run the Seven Sweeps Framework to improve clarity, add specific customer benefits, and strengthen trust signals near your calls to action.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve low-converting marketing copy on my landing pages?▼

Refresh outdated marketing copy by updating stale stats, correcting drifted brand voice, and aligning outdated SEO elements. Dedicated content refresh support evaluates and modernizes published assets to ensure they resonate with current target audiences.

What is the best way to edit existing product descriptions for better conversion optimization?▼

The best way to edit product descriptions is using a multi-pass editing framework that checks for specificity, removes vague feature claims, strengthens trust signals, and ensures the copy is benefit-driven and risk-free for your audience.

Can I use a structured editing framework to fix weak CTAs and add social proof to my homepage?▼

Yes, you can use a structured editing framework to fix weak CTAs and add social proof to homepage copy. It systematically evaluates risk reduction and trust signals near calls to action to boost conversion rates.

How do I proofread marketing copy to remove filler words and improve scannability?▼

Proofread marketing copy using quick-pass editing checks that target minor improvements like word-level filler removal, sentence structure fixes, and paragraph-level scannability tweaks to ensure the text is clear and concise.

When should I not use a multi-pass copy editing framework for my marketing assets?▼

You should avoid a multi-pass copy editing framework when you need to write entirely new marketing assets from scratch rather than refine existing content, as this systematic process is specifically designed for editing and improving current copy.

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