copy-editing

You systematically edit marketing copy by applying the Seven Sweeps framework, which processes drafts through Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk passes to improve conversion and tone while preserving brand voice.

The Seven Sweeps framework is a structured editing process that sequentially checks marketing copy for Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk to tighten messaging and boost conversion without altering the core message.

Yes, you can apply this structured editing process to email drafts and landing pages, as well as ads and product descriptions, to systematically tighten messaging and produce conversion-focused revisions with explicit rationales.

You tighten messaging in ad copy by running the draft through sequential sweeps for specificity, emotion, and clarity, which outputs revised copy alongside explicit rationales for each change while preserving the original brand voice and core message.

The best way to get explicit rationale for marketing copy changes is to use a structured editing framework that outputs revised text paired with the specific reasoning behind each modification made during the conversion-focused editing passes.

You need a structured framework to edit marketing copy when your editing process becomes time-consuming and error-prone, requiring a repeatable method to systematically improve clarity, tone, and conversion across multiple drafts and revisions.