copy-editing

Apply the Seven Sweeps framework to edit marketing copy for clarity and conversion.

Updated Mar 23, 2026
One-click install
npx skills add https://github.com/lucasreydman/lloyd --skill copy-editing-lucasreydman
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/lucasreydman/lloyd/tree/main/skills/copy-editing
Command: npx skills add https://github.com/lucasreydman/lloyd --skill copy-editing-lucasreydman

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Copy editing for marketing content is tedious and error-prone. This Skill provides a disciplined, repeatable process to improve existing copy while preserving the core message.

Core Features & Use Cases

  • The Seven Sweeps Framework (Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk) guides every pass.
  • Quick-Pass editing checks and a structured checklist for fast, high-quality edits.
  • Guidance to preserve author voice while enhancing clarity, persuasiveness, and consistency.
  • Use cases: refining landing pages, emails, ads, or product descriptions to improve readability and conversion.

Quick Start

Run a seven-sweeps edit to the target copy and deliver a rewritten version with rationale.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversion without losing my brand voice?

To edit marketing copy while preserving your original voice, apply a structured framework like the Seven Sweeps, which tightens language for clarity and conversion while maintaining tone across landing pages and emails.

What is the Seven Sweeps framework for copy editing?

The Seven Sweeps framework is a repeatable copy editing process that sequentially checks marketing text for Clarity, Voice, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk to enhance persuasiveness.

How do I proof and tighten language for a landing page or product description?

You can tighten language on landing pages and product descriptions by running a quick-pass editing checklist that targets specificity and heightened emotion, followed by a final proof to reduce risk and ensure readability.

Can I use this copy editing process for emails and ads, or is it only for long-form content?

Yes, this copy editing process works for emails and ads alongside long-form content. It applies structured sweeps to tighten language and heighten emotion across any marketing format to improve overall conversion.

When do I need a structured copy editing process instead of just fixing grammar?

You need a structured copy editing process when marketing content requires more than grammar fixes; it systematically addresses clarity, proof, and risk reduction to actively drive conversion rather than simply correcting surface errors.