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imMamdouhaboammar
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copy-editing

Reviews and improves existing marketing copy through seven sequential editing passes.

Updated Aug 13, 2026
Search Tags:#marketing copy#proofreading#copy editing#content refresh#copy review#conversion copywriting#editing checklist
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill copy-editing-immamdouhaboammar
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/copy-editing
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill copy-editing-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for editing and refreshing copy without rewriting it from scratch, catching issues that single-pass reviews miss. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven focused passes covering clarity, voice and tone, benefit connection (So What), proof, specificity, emotional impact, and risk reduction near CTAs. - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) with 3-5 expert personas on a 1-10 rubric, iterating until quality thresholds are met. - Content Refresh Workflow: Update outdated published content with freshness, accuracy, voice, SEO, proof, and structure passes, plus a refresh-vs-rewrite decision matrix. - Use Case: Given a homepage draft full of phrases like "innovative platform" and "drive meaningful results," run the Seven Sweeps to flag vague language, missing proof points, and weak CTAs, then deliver a tightened rewrite. ## Quick Start Ask the agent to edit your existing marketing copy, for example: "Edit this landing page copy and tighten it up using the seven sweeps framework."

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversions?▼

Run the Seven Sweeps Framework: separate passes for clarity, voice and tone, benefit connection, proof, specificity, emotion, and risk reduction near CTAs. Each pass focuses on one dimension so issues are not missed by trying to fix everything at once.

What is the difference between copy editing and copywriting skills?▼

Copy editing improves existing copy through focused review passes while preserving the core message. Copywriting creates new copy from scratch. Use copywriting for a first draft, then copy editing to refine it.

How do I refresh outdated website content?▼

Use the content refresh checklist: update dates and stats, verify claims and links, align voice with current brand, re-check search intent, add newer proof, and improve structure. A refresh-vs-rewrite matrix helps decide when a full rewrite is needed instead.

When should I use expert panel scoring for copy review?▼

Use it for high-stakes copy like launch pages, pricing pages, and high-traffic landing pages. Assemble 3-5 expert personas, score 1-10 each, revise the lowest-scoring areas, and iterate until all personas score 7+ with an 8+ average.

What words should I cut when tightening marketing copy?▼

Cut weak intensifiers (very, really, extremely), filler (just, actually, basically), and vague terms (things, stuff). Replace complex words like utilize, leverage, and facilitate with plain alternatives like use and help.

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