What problem does it solve?
It systematically improves existing marketing copy by strengthening clarity, voice, benefits, proof, specificity, emotional impact, and action-readiness without losing the author’s core message.
Core Features & Use Cases
- Seven Sweeps Framework: Edits through sequential passes—Clarity, Voice & Tone, So What (benefit bridge), Prove It (evidence), Specificity (concrete language), Heightened Emotion, and Zero Risk (friction and objections near CTAs).
- Brand Context Aware: Reads optional product marketing context from .claude/product-marketing-context.md to maintain the right customer language and brand voice.
- Actionable, Iterative Improvements: Flags issues first, recommends specific revisions, and then re-checks earlier sweeps to ensure earlier fixes aren’t undone.
- Use Cases: Proofreading and copy review for landing pages, ads, product pages, email campaigns, and other conversion-oriented marketing materials where you want clearer, more persuasive copy.
Quick Start
Ask the AI to edit your marketing copy using the Seven Sweeps framework while preserving your core message and voice, starting by checking product marketing context if it exists.