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TheCraigHewitt
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product-marketing-context

Create and maintain a product marketing context document at .claude/product-marketing-context.md.

7.3k|977|Updated Oct 29, 2025
Search Tags:#branding#documentation#context#positioning#product-marketing#auto-draft#marketing-context
One-click install
npx skills add https://github.com/TheCraigHewitt/seomachine --skill product-marketing-context
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/TheCraigHewitt/seomachine/tree/main/.claude/skills/product-marketing-context
Command: npx skills add https://github.com/TheCraigHewitt/seomachine --skill product-marketing-context

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps teams create and maintain a centralized product marketing context document, capturing positioning, messaging, and brand guidelines to avoid repeating foundational information across marketing tasks.

Core Features & Use Cases

  • Auto-draft from the codebase: analyze the repository's README, landing pages, marketing copy, and existing docs to prepare an initial context draft.
  • Guided information gathering: prompts to fill sections such as Product Overview, Target Audience, Personas, Problems, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals.
  • Create and update the context file: generate .claude/product-marketing-context.md and update it when new information is provided.

Quick Start

Run the skill to auto-draft the product marketing context from the repository and create the document at .claude/product-marketing-context.md. If a context already exists, the skill will summarize and guide updates.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a centralized product marketing context document for my team?▼

Product marketing context is a centralized document capturing positioning, messaging, and brand guidelines. This skill auto-drafts from your codebase or guides you through sections like product overview, target audience, personas, competitive landscape, and differentiation, writing to .claude/product-marketing-context.md for reuse across marketing tasks.

Can I auto-generate marketing context from my existing codebase and documentation?▼

Yes. The skill analyzes your repository's README, landing pages, marketing copy, and existing docs to prepare an initial context draft automatically, then allows iterative updates as your positioning evolves.

What sections does a product marketing context document include?▼

Sections cover Product Overview, Target Audience, Personas, Problems, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals—capturing the foundational information teams repeat across marketing work.

How do I update an existing product marketing context?▼

If a context document already exists, the skill summarizes the current content and guides you through targeted updates, maintaining the .claude/product-marketing-context.md file for ongoing team reference.

What's the benefit of a shared product marketing context file?▼

A centralized context file prevents teams from repeating foundational positioning and messaging work, enabling other marketing skills to reference consistent brand voice, differentiation, and customer language.

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