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jonathanmaimon-persado
jonathanmaimon-persadoCOMMUNITY
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copy-editing

Run a seven-sweep editing workflow on marketing copy to improve clarity and voice.

Updated Feb 16, 2026
Search Tags:#brand voice#conversion#marketing copy#proofreading#CTA optimization#copy editing#benefit messaging
One-click install
npx skills add https://github.com/jonathanmaimon-persado/persadopmm --skill copy-editing-jonathanmaimon-persado
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/jonathanmaimon-persado/persadopmm/tree/main/skills/copy-editing
Command: npx skills add https://github.com/jonathanmaimon-persado/persadopmm --skill copy-editing-jonathanmaimon-persado

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

It helps you systematically edit and polish existing marketing copy—improving clarity, tone, persuasiveness, and readiness to convert—without losing the author’s core message.

Core Features & Use Cases

  • Seven Sweeps Framework: Perform structured passes for clarity, voice/tone consistency, “so what” benefit bridges, proof, specificity, heightened emotion, and zero-risk CTA readiness.
  • Copy Quality Checks: Use word-, sentence-, and paragraph-level heuristics to remove filler, tighten structure, and increase scannability.
  • Collaboration-Friendly Editing: Report issues as findings, propose specific edits, and re-verify earlier sweeps after changes.

Quick Start

Apply the seven-sweep copy-editing process to the marketing text you provide, using your brand voice from .claude/product-marketing-context.md if that file exists, and output an edited version plus a short list of the key improvements by sweep.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve marketing copy to increase conversion rates?▼

Improve marketing copy by running a structured multi-pass editing workflow that checks clarity, voice, benefit alignment, proof, specificity, emotional impact, and CTA risk reduction to increase conversion rates.

What is the best way to proofread and polish marketing drafts without losing brand voice?▼

The best way to polish marketing drafts without losing brand voice is applying structured sweeps for voice consistency and tone, using a brand context file to guide terminology while preserving the author's core message.

How do I optimize benefit messaging and calls to action in product marketing copy?▼

Optimize benefit messaging and CTAs by running sequential sweeps that build "so what" benefit bridges, heighten emotional impact, and ensure zero-risk CTA readiness for product marketing copy.

Can I edit existing conversion-oriented copy if I do not have a brand context file?▼

Yes, you can edit conversion-oriented copy without a brand context file; the structured editing workflow enforces sweep-based checks and optionally uses the file to guide consistent terminology and customer language.

What steps are involved in a structured copy editing workflow for conversion drafts?▼

The workflow involves performing seven focused sweeps: clarity, voice, benefit bridges, proof, specificity, heightened emotion, and CTA risk reduction, reporting findings, proposing edits, and re-verifying earlier sweeps after changes.

Why should I use a multi-pass editing approach instead of a single proofreading check?▼

Use a multi-pass editing approach because single proofreading misses conversion elements; sequential sweeps systematically remove filler, tighten structure, increase scannability, and verify CTA readiness that single checks overlook.

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