copy-editing

To improve existing marketing copy, apply the Seven Sweeps framework which sequentially checks for clarity, brand voice, explicit benefits, proof, specificity, heightened emotion, and zero risk without rewriting from scratch.

The Seven Sweeps framework is a structured copy editing process that sequentially evaluates and polishes marketing content for clarity, voice and tone, benefit articulation, proof, specificity, emotion, and risk mitigation.

Edit landing page copy by running the So What and Prove It sweeps, which force each value proposition to articulate an explicit benefit and back it with supporting proof, resulting in clearer persuasion.

Yes, this structured copy editing process works for ad copy, email campaigns, product pages, and landing pages, applying the Seven Sweeps to enhance persuasion and maintain brand voice across all existing marketing assets.

The best way to maintain brand voice when polishing marketing copy is to apply the Voice and Tone sweep, which systematically aligns existing text with established brand guidelines without altering the core message.

You should not use a sequential sweep approach for copy editing when your marketing content does not yet exist, as this framework is designed to polish and improve existing copy rather than generate new drafts.