copy-editing

Edit existing marketing copy using the Seven Sweeps framework.

2|Updated Mar 20, 2026

Search Tags:#marketing #clarity #persuasion #proof #specificity #brand-voice #copy-editing

Ready to run

npx skills add https://github.com/multiplex-ai/muggle-ai-teams --skill copy-editing-multiplex-ai

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/multiplex-ai/muggle-ai-teams/tree/main/skills/copy-editing
Command: npx skills add https://github.com/multiplex-ai/muggle-ai-teams --skill copy-editing-multiplex-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Copy editors waste time and risk inconsistent messaging when improving marketing copy. This skill provides a structured, repeatable process to enhance existing copy while preserving original intent.

Core Features & Use Cases

Seven Sweeps Framework: Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk, applied in sequence to each piece of copy.
Proven best practices for marketing copy: maintaining brand voice, ensuring benefits are explicit, adding proof and specificity.
Use cases: editing product pages, landing pages, emails, and ad copy that already exist but need improvement without rewriting from scratch.

Quick Start

Provide the copy you want edited and specify you want a seven-sweeps editing pass.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I improve existing marketing copy without rewriting it from scratch?▼

To improve existing marketing copy, apply the Seven Sweeps framework which sequentially checks for clarity, brand voice, explicit benefits, proof, specificity, heightened emotion, and zero risk without rewriting from scratch.

What is the Seven Sweeps framework for copy editing?▼

The Seven Sweeps framework is a structured copy editing process that sequentially evaluates and polishes marketing content for clarity, voice and tone, benefit articulation, proof, specificity, emotion, and risk mitigation.

How do I edit landing page copy to make benefits more explicit?▼

Edit landing page copy by running the So What and Prove It sweeps, which force each value proposition to articulate an explicit benefit and back it with supporting proof, resulting in clearer persuasion.

Can I use this structured copy editing process for ad copy and email campaigns?▼

Yes, this structured copy editing process works for ad copy, email campaigns, product pages, and landing pages, applying the Seven Sweeps to enhance persuasion and maintain brand voice across all existing marketing assets.

What's the best way to maintain brand voice when polishing marketing copy?▼

The best way to maintain brand voice when polishing marketing copy is to apply the Voice and Tone sweep, which systematically aligns existing text with established brand guidelines without altering the core message.

When should I not use a sequential sweep approach for copy editing?▼

You should not use a sequential sweep approach for copy editing when your marketing content does not yet exist, as this framework is designed to polish and improve existing copy rather than generate new drafts.