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copy-editing

Edit marketing copy with seven sweeps for clarity, voice, and persuasion.

Updated Feb 14, 2026
Search Tags:#proofreading#copy-editing#marketing-copy#editing-framework#voice-and-tone#conversion-copy
One-click install
npx skills add https://github.com/lionheartapp/lionheart-ops --skill copy-editing-lionheartapp
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/lionheartapp/lionheart-ops/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/lionheartapp/lionheart-ops --skill copy-editing-lionheartapp

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps authors and marketers improve existing marketing and conversion copy by applying a structured, multi-pass editing process that preserves the original message while increasing clarity, persuasion, and action rates.

Core Features & Use Cases

  • Seven Sweeps Framework: A disciplined sequence of passes—Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk—each with clear checks and remediation guidance.
  • Quick-pass and Checklist: Faster inspections for lightweight reviews plus a full checklist for thorough editing cycles.
  • Collaborative workflow: Recommend specific edits, benefit bridges, proof additions, and CTA risk reducers while asking targeted task-specific questions to gather context.
  • Reference-driven plain language: Uses provided plain-English alternatives and product-marketing-context files to preserve brand voice.
  • Use Case: Improve a SaaS landing page hero by clarifying the headline, adding a concise benefit bridge, inserting a quantified specificity upgrade, and placing trust signals near the CTA to reduce friction.

Quick Start

Edit this landing page hero copy to improve clarity, connect each feature to a clear benefit, and suggest a stronger CTA while preserving brand voice.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversion rates?▼

Editing marketing copy for conversions requires systematic sweeps across clarity, voice, persuasion, and risk reduction. This process reveals targeted improvements for landing pages and ads while preserving the original brand message.

What is the best way to proofread a SaaS landing page for clarity and persuasion?▼

Proofreading a SaaS landing page for clarity and persuasion requires a sequential framework checking clarity, connecting features to benefits, adding specificity, and placing trust signals near the CTA to reduce friction.

How do I connect feature descriptions to clear benefits in email campaigns?▼

Connecting features to benefits in email campaigns uses a benefit bridge technique during copy-editing. This translates technical features into tangible user value by answering the 'so what' question for the reader.

Can I preserve my brand voice while systematically editing my website copy?▼

You can preserve brand voice while editing website copy by using plain-English reference files and product-marketing context. These inputs guide the editing sweeps so suggested changes align with existing tone guidelines.

Does copy-editing work for lightweight reviews or do I need a full checklist?▼

Copy-editing supports both lightweight reviews and thorough editing cycles. You can use a quick-pass mode for fast inspections or apply the full seven-sweep checklist for complete clarity, voice, and persuasion audits.

How do I reduce friction in a call-to-action without changing the offer?▼

Reducing CTA friction without changing the offer requires a zero-risk editing sweep that adds trust signals and removes hesitation triggers. This targets the action layer directly while leaving the core message intact.

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