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copy-editing

Apply a seven-sweep editing framework to improve marketing copy clarity and tone.

Updated Aug 27, 2026
Search Tags:#tone#editing#marketing#clarity#brand-voice#copy-editing#persuasiveness
One-click install
npx skills add https://github.com/pembee-app/pembee-marketing --skill copy-editing-pembee-app
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/pembee-app/pembee-marketing/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/pembee-app/pembee-marketing --skill copy-editing-pembee-app

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps marketers systematically improve existing copy without changing the core message, using a structured seven-sweep process to improve clarity, tone, proof, and conversion.

Core Features & Use Cases

  • Seven Sweeps: Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk to drive disciplined improvements.
  • Quick-pass checks and a Copy Editing Checklist to speed reviews while preserving brand voice.
  • Real-world use includes refining landing pages, emails, and ads to boost clarity and persuasiveness without altering the core value proposition.

Quick Start

Paste your draft marketing copy and ask for a seven-sweep edit to sharpen clarity, tone, and persuasiveness while preserving the original message.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve clarity and persuasiveness?▼

Polish marketing copy by applying a structured seven-sweep editing framework covering clarity, tone, proof, and conversion. It iteratively refines ads, emails, and landing pages to heighten persuasiveness without altering the original message.

What is the seven-sweep framework for copy editing?▼

The seven-sweep framework is a structured editing process comprising Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. It guides disciplined iteration to boost conversion while maintaining brand voice.

How do I refine landing page copy without changing the core message?▼

Refine landing page copy without changing the core message by running focused edits that target tone, proof, and specificity. The framework ensures your value proposition remains intact while clarity and emotional resonance are heightened.

Does this copy editing approach work for both ad copy and email campaigns?▼

Yes, this copy editing approach works for ad copy and email campaigns. The framework applies systematic checks for voice, specificity, and risk reduction across ads, emails, and landing pages to yield publication-ready text.

Can I use this framework to preserve brand voice while making edits?▼

Yes, you can preserve brand voice while making edits. The framework includes dedicated Voice & Tone sweeps and quick-pass checks to speed reviews while ensuring all refinements align with your established brand voice.

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