copy-editing

Name: copy-editing
Availability: InStock
Author: Craig

Edit marketing copy for clarity, tone, and conversion using the Seven Sweeps framework.

7.3k|977|Updated Oct 29, 2025

Search Tags:#tone #marketing #clarity #conversion #brand-voice #copy-editing #editing-process

Ready to run

npx skills add https://github.com/TheCraigHewitt/seomachine --skill copy-editing

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/TheCraigHewitt/seomachine/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/TheCraigHewitt/seomachine --skill copy-editing

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill helps teams improve existing marketing copy by systematically enhancing clarity, tone, and persuasiveness while preserving the original message.

Core Features & Use Cases

Seven Sweeps Framework: Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk.
Handles multiple content formats: landing pages, emails, ads, product pages.
Provides edits with rationale while preserving the author's voice, enabling faster iteration.

Quick Start

edit this marketing copy to improve clarity, tone, and conversion while preserving the core message.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I improve marketing copy for better conversion without changing the core message?▼

Edit marketing copy systematically using a multi-pass workflow that enhances clarity, tone, and persuasiveness while preserving the original message. Apply structured sweeps targeting Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk to achieve stronger results.

Can I use this editing process for landing pages, emails, and ads?▼

Yes. The Seven Sweeps framework applies across multiple content formats including landing pages, emails, ads, product pages, and briefs. Each format benefits from the same multi-pass editing workflow optimized for clarity and conversion.

What does the Seven Sweeps framework do?▼

The Seven Sweeps framework systematically refines marketing copy through seven focused editing passes: Clarity ensures readability, Voice & Tone preserves brand identity, So What addresses reader motivation, Prove It adds credibility, Specificity removes vagueness, Heightened Emotion increases engagement, and Zero Risk removes objections.

How do I preserve my brand voice while editing copy for conversion?▼

The editing process shows reasons for every change and maintains your original voice throughout. Edits focus on enhancing clarity and persuasiveness without rewriting the message, enabling faster iteration while keeping your brand perspective intact.

What's the best way to handle multiple content formats in a single editing workflow?▼

Apply the same Seven Sweeps framework across website pages, landing pages, emails, product briefs, and ads. The multi-pass workflow adapts to each format's specific goals while maintaining consistent quality standards for clarity and conversion.