copy-editing

Apply a seven-sweeps editing framework to improve marketing copy.

Updated Feb 28, 2026
One-click install
npx skills add https://github.com/raphaelmans/agent-skills --skill copy-editing-raphaelmans
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/raphaelmans/agent-skills/tree/main/copy-editing
Command: npx skills add https://github.com/raphaelmans/agent-skills --skill copy-editing-raphaelmans

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a structured, multi-pass approach to refining marketing copy to improve clarity, cohesion, and conversion while preserving the original intent and voice.

Core Features & Use Cases

  • Seven passes framework (Clarity, Voice & Tone, So What, Prove It, Specificity, Heightened Emotion, Zero Risk) to systematically improve copy.
  • Includes guidance on maintaining brand voice, adding concrete benefits, and backing claims with evidence.
  • Use case: polish a landing page paragraph to boost readability and persuasiveness without altering core messaging.

Quick Start

Edit the provided marketing copy for clarity, tone, and conversion while preserving the core message.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I polish marketing copy to improve conversion and clarity?

Polish marketing copy by applying a structured seven-sweeps editing framework that systematically refines brand voice consistency, clarity, benefits, evidence, specificity, emotional impact, and risk reduction across your drafts.

What is the best way to edit existing marketing copy without altering core messaging?

The best way to edit marketing copy is using a multi-pass framework that preserves original intent and brand voice while enhancing readability, adding concrete benefits, and backing claims with quantified evidence.

How does the seven-sweeps copy editing framework work?

The seven-sweeps copy editing framework works by making sequential passes for clarity, voice and tone, "so what" benefits, "prove it" evidence, specificity, heightened emotion, and zero risk, producing publication-ready copy with labeled sections.

Can I use this structured editing approach for landing page copy?

Yes, you can use this structured editing approach for landing page copy to boost readability and persuasiveness while maintaining brand voice consistency and reducing perceived risk for visitors.

Does copy editing with plain English alternatives help marketing conversion?

Copy editing with plain English alternatives helps marketing conversion by improving clarity and readability, ensuring your message is immediately understood without jargon barriers that might frustrate or confuse potential customers.

What are the limitations of multi-pass copy editing frameworks?

Multi-pass copy editing frameworks require existing draft copy as input and focus on refinement rather than generation, so they cannot create new messaging from scratch or replace strategic positioning decisions made before drafting.