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copywriting

Write and rewrite conversion-focused marketing copy for web pages using structured frameworks.

3|Updated Nov 8, 2014
Search Tags:#landing page#value proposition#copywriting#conversion#marketing copy#cta#headline
One-click install
npx skills add https://github.com/mintuz/.dotfiles --skill copywriting-mintuz
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/mintuz/.dotfiles/tree/main/agents/.agents/skills/copywriting
Command: npx skills add https://github.com/mintuz/.dotfiles --skill copywriting-mintuz

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing persuasive website copy is hard: headlines end up vague, CTAs are weak, and pages read as feature lists instead of persuasive narratives. This Skill provides a structured conversion copywriting process so homepage, landing, pricing, feature, and about page copy is clear, specific, and action-oriented. ## Core Features & Use Cases - Page Copy Generation: Produces full page copy organized by section (headline, subheadline, CTA, social proof, problem, benefits, how it works, objection handling, final CTA) with annotations and 2-3 headline alternatives. - Headline & CTA Improvement: Applies proven headline formulas and the CTA formula ([Action Verb] + [What They Get] + [Qualifier]) to replace weak copy like "Learn More" or jargon-filled headlines. - Copy Review: Runs a quality check that flags jargon, buzzwords, passive voice, exclamation points, and vague claims, then rewrites following style rules. - Use Case: Ask it to write homepage copy for a SaaS onboarding tool and receive sectioned page copy using your differentiators (e.g., "cuts onboarding from 2 weeks to 2 days"), plus SEO meta content. ## Quick Start Ask the assistant to write homepage copy for your product, including your target audience, main differentiator, and the primary action you want visitors to take.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write homepage copy that converts visitors?▼

Lead with a headline stating your core value proposition, add a specific subheadline and action-oriented CTA, then build sections for social proof, problem, benefits, how it works, and a final CTA. This Skill generates that full structure with annotated rationale.

How to write a good headline for a landing page?▼

Use proven formulas like "{Achieve outcome} without {pain point}" or "The {category} for {audience}" and favor specificity over cleverness. The Skill's references include dozens of headline formulas with real examples and provides 2-3 alternatives with rationale.

What makes a CTA button text effective?▼

Effective CTAs follow the formula Action Verb + What They Get + optional Qualifier, such as "Start Free Trial" or "Get the Complete Checklist." Weak CTAs like "Submit," "Sign Up," and "Learn More" should be avoided because they don't communicate value.

Can this Skill write email sequences or popup copy?▼

No, this Skill covers website page copy only. For email sequences and drip campaigns it defers to the emails skill, and for popup or modal copy it defers to the popups skill, as noted in its related skills section.

How do I fix marketing copy full of buzzwords and jargon?▼

Run the copy through the quality check: remove exclamation points, buzzwords like "revolutionary" or "cutting-edge," passive voice, and vague claims. Then rewrite using simple words, active voice, and specific outcomes instead of adjectives.

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