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product-marketing-context

Create and maintain a product marketing context document at `.claude/product-marketing-context.md`.

Updated Feb 14, 2026
Search Tags:#messaging#positioning#marketing strategy#content creation#product marketing#context document
One-click install
npx skills add https://github.com/cwilkins507/shared-skills --skill product-marketing-context-cwilkins507
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/cwilkins507/shared-skills/tree/main/product-marketing-context
Command: npx skills add https://github.com/cwilkins507/shared-skills --skill product-marketing-context-cwilkins507

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill streamlines the creation and maintenance of a Product Marketing Context document, preventing repetitive information gathering for various marketing tasks and ensuring consistent messaging.

Core Features & Use Cases

  • Context Document Creation: Drafts or updates a .claude/product-marketing-context.md file.
  • Automated Drafting: Analyzes codebase (README, landing pages, etc.) to generate an initial context document.
  • Conversational Data Gathering: Guides users through sections to capture detailed product information if starting from scratch.
  • Use Case: Before launching a new marketing campaign, ensure your product's positioning, target audience, and key differentiators are clearly defined and accessible in the context document.

Quick Start

Use the product-marketing-context skill to create or update your product context document.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document from scratch?▼

To create a product marketing context document, this Skill guides you through conversational data gathering to capture details like Product Overview, Target Audience, Competitive Landscape, and Differentiation, saving the final output to `.claude/product-marketing-context.md`.

Can I generate marketing positioning automatically from my codebase?▼

Yes, you can generate marketing positioning automatically by analyzing your codebase. The Skill scans files like READMEs and landing pages to draft an initial context document containing foundational messaging and target audience data.

What is a product marketing context document used for?▼

A product marketing context document is used to capture foundational positioning and messaging. It prevents repetitive information gathering for marketing tasks by storing consistent details in `.claude/product-marketing-context.md` for reference by other marketing skills.

What sections are included in a product marketing context document?▼

A product marketing context document includes sections for Product Overview, Target Audience, Problems & Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals.

How do I maintain consistent messaging across different marketing campaigns?▼

You maintain consistent messaging by storing your product's core positioning, differentiators, and brand voice in a central context document. This ensures all subsequent marketing campaigns reference the same foundational data.

Do I need existing marketing materials to use automated drafting for positioning?▼

No, you do not need existing marketing materials. If starting from scratch, the Skill uses conversational data gathering to build your positioning document. Automated drafting is an alternative option if you have a codebase to analyze.

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