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copywriting

Write and rewrite conversion-focused marketing copy for web pages using structured frameworks.

1|Updated May 10, 2026
Search Tags:#landing page#copywriting#conversion#marketing copy#cta#web copy#headline formulas
One-click install
npx skills add https://github.com/Tgoldi/claude-skills --skill copywriting-tgoldi
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/Tgoldi/claude-skills/tree/main/copywriting
Command: npx skills add https://github.com/Tgoldi/claude-skills --skill copywriting-tgoldi

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing persuasive website copy is hard: headlines end up vague, CTAs are weak, and pages read like feature lists instead of persuasive narratives. This Skill provides a structured copywriting workflow with proven headline formulas, page section frameworks, and style rules so marketing pages communicate value clearly and drive action. ## Core Features & Use Cases - Page Copy Generation: Produces full page copy organized by section (headline, subheadline, CTA, social proof, problem, benefits, how it works, FAQ, final CTA) for homepages, landing pages, pricing pages, feature pages, and about pages. - Headline & CTA Formulas: Applies dozens of tested headline formulas and the CTA formula (Action Verb + What They Get + Qualifier) with 2-3 alternatives and rationale for each. - Copy Review & Rewrite: Diagnoses weak copy (jargon, buzzwords, passive voice, vagueness) and rewrites it following clarity-over-cleverness principles. - Use Case: Ask it to write homepage copy for a SaaS onboarding tool, and it will gather audience context, draft sectioned page copy using the '2 weeks to 2 days' specificity, provide headline alternatives with rationale, and include SEO meta content. ## Quick Start Write homepage copy for my SaaS product that automates employee onboarding for HR directors at mid-size companies.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a homepage headline that converts?▼

Use a proven headline formula such as '{Achieve outcome} without {pain point}' or 'The {category} for {audience}'. Lead with your core value proposition, be specific rather than generic, and provide 2-3 alternatives with rationale for each.

How to write better CTA button copy for a landing page?▼

Replace weak CTAs like 'Submit' or 'Learn More' with the formula: Action Verb + What They Get + optional qualifier. Examples include 'Start Free Trial', 'Get the Complete Checklist', or 'See Pricing for My Team'.

What sections should a landing page include?▼

A strong landing page includes a hero with clear value proposition, social proof bar, problem section, how-it-works steps, 2-3 key benefits, testimonials, objection handling or FAQ, and a final CTA with risk reversal such as a guarantee.

Can this skill write email sequences or popup copy?▼

No, email sequences are handled by the email-sequence skill and popup copy by the popup-cro skill. This skill focuses on website page copy; for polishing existing drafts, use the copy-editing skill instead.

Why does my marketing copy sound generic and weak?▼

Generic copy usually contains jargon like 'innovative' or 'streamlined', vague claims without specifics, passive voice, and company language instead of customer language. Rewrite using concrete numbers, active voice, and words your customers actually use.

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