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copywriting

Writes conversion-focused marketing copy for homepages, landing pages, pricing pages, and other website sections.

Updated May 6, 2026
Search Tags:#landing page#copywriting#conversion#marketing copy#cta#website copy#headline formulas
One-click install
npx skills add https://github.com/UnionStreetAI/unionstreet --skill copywriting-unionstreetai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/UnionStreetAI/unionstreet/tree/main/plugins/gtm/skills/copywriting
Command: npx skills add https://github.com/UnionStreetAI/unionstreet --skill copywriting-unionstreetai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing persuasive website copy is hard: headlines end up vague, CTAs are weak, and pages read like feature lists instead of persuasive narratives. This Skill applies proven conversion copywriting principles and page structure frameworks to produce clear, specific, action-driving marketing copy. ## Core Features & Use Cases - Full Page Copywriting: Generates section-by-section copy (headline, subheadline, CTA, social proof, benefits, FAQ) for homepages, landing pages, pricing pages, feature pages, and about pages. - Headline & CTA Formulas: Applies tested formulas like "{Achieve outcome} without {pain point}" and the CTA pattern [Action Verb] + [What They Get], with 2-3 alternatives and rationale for each. - Style Enforcement: Eliminates jargon, buzzwords, passive voice, and exclamation points while prioritizing specificity, benefits over features, and customer language. - Use Case: Ask it to write homepage copy for a SaaS onboarding tool, and it will gather audience and product context, then deliver annotated page copy with headline alternatives, strong CTAs, and SEO meta content. ## Quick Start Ask the assistant to write homepage copy for your product, describing your target audience, key differentiator, and the primary action you want visitors to take.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a homepage headline that converts?▼

Use a proven formula such as "{Achieve outcome} without {pain point}" or "The {category} for {audience}" and prioritize specificity over cleverness. The Skill generates 2-3 headline alternatives with rationale explaining which principle each applies.

What makes a good CTA button for a landing page?▼

Strong CTAs follow the formula [Action Verb] + [What They Get] + [Qualifier], like "Start Free Trial" or "See the Dashboard in Action." Avoid weak CTAs such as Submit, Sign Up, Learn More, or Click Here.

Can this skill write email sequences or popup copy?▼

No, this Skill focuses on website page copy. For email sequences and drip campaigns it defers to the email-sequence skill, and for popup or modal copy it points to the popup-cro skill.

How do I fix vague marketing copy full of buzzwords?▼

Run the copy through the Quick Quality Check: remove jargon, exclamation points, passive voice, and buzzwords like "revolutionary" or "streamline." Replace vague claims with specific outcomes, such as changing "save time" to "cut reporting from 4 hours to 15 minutes."

What sections should a landing page include?▼

A strong page includes a hero with clear value proposition, social proof bar, problem section, how-it-works steps, 2-3 key benefits, testimonials, FAQ, and a final CTA with risk reversal. The references/copy-frameworks.md file provides templates for compact, enterprise, and product launch pages.

Does the copywriting skill need product context before writing?▼

Yes, it first checks for a product-marketing-context.md file and otherwise asks about page purpose, target audience, product differentiators, and traffic source. This ensures the copy uses customer language and addresses real objections.

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