crafting-positioning

Define market positioning and messaging for GTM initiatives using the April Dunford framework.

233|64|Updated Mar 12, 2026

Search Tags:#messaging #branding #positioning #gtm #visual-identity #uvp #usp

Ready to run

npx skills add https://github.com/GTM-Strategist/gtm-strategist-skills --skill crafting-positioning-gtm-strategist

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: crafting-positioning
Source: https://github.com/GTM-Strategist/gtm-strategist-skills/tree/main/.claude/skills/crafting-positioning
Command: npx skills add https://github.com/GTM-Strategist/gtm-strategist-skills --skill crafting-positioning-gtm-strategist

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Positioning and messaging are foundational but often under-defined in early GTM work. This skill helps you articulate a clear market position, differentiate with UVP/USP, and align your team around consistent messaging.

Core Features & Use Cases

Structured positioning workflow based on the April Dunford framework.
UVP/USP development and differentiation to guide marketing and sales.
Messaging house including audience-specific messaging and taglines.
Minimum viable visual identity brief to standardize visuals across assets.
Messaging testing guidance with prospects to validate resonance.

Quick Start

Begin by reviewing your ICP and prior phase outputs, then run Task 1 through Task 5 in order to establish positioning, UVP/USP, messaging, visuals, and test results.

Frequently Asked Questions about crafting-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I define product positioning for a go-to-market strategy?▼

Define product positioning by running a structured multi-step workflow based on the April Dunford framework, which produces a clear positioning statement, a messaging house, and test-ready assets to guide your GTM initiatives.

What is the best way to develop a UVP and USP for market differentiation?▼

Develop your UVP and USP by following a structured positioning process that articulates your unique value proposition and unique selling proposition, ensuring clear market differentiation to align marketing and sales teams.

How do I create a messaging house with audience-specific taglines?▼

Create a messaging house by executing the messaging development tasks in the positioning workflow, which outputs audience-specific messaging, taglines, and a minimum viable visual identity brief to standardize visuals across assets.

Do I need an ideal customer profile defined before building market messaging?▼

Yes, you need an ideal customer profile defined beforehand. The workflow requires reviewing your ICP and prior GTM phase outputs as input before running the positioning, UVP/USP, and messaging tasks in sequential order.

How do I validate market messaging resonance with prospects?▼

Validate market messaging resonance by using the testing guidance provided in the workflow, which enables you to test your developed messaging house and positioning assets directly with prospects to ensure they resonate.

Why does my GTM messaging lack consistency across marketing assets?▼

Your GTM messaging lacks consistency because positioning and messaging are foundational but often under-defined in early GTM work, requiring a structured workflow to align your team around a unified messaging house and visual identity brief.