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crafting-positioning

Generate a positioning statement, UVP/USP, and messaging house for GTM strategy.

Updated Apr 6, 2026
Search Tags:#messaging#positioning#gtm#competitive-analysis#icp#uvp#usp
One-click install
npx skills add https://github.com/Indiralume/gtm-skills --skill crafting-positioning-indiralume
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: crafting-positioning
Source: https://github.com/Indiralume/gtm-skills/tree/main/crafting-positioning
Command: npx skills add https://github.com/Indiralume/gtm-skills --skill crafting-positioning-indiralume

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Positioning and messaging alignment for a GTM strategy, turning validated insights into a coherent market narrative.

Core Features & Use Cases

  • Interactive guided workflow based on the April Dunford framework to translate ICPs, problems, and competition into a defensible market position.
  • Outputs include a positioning statement, differentiated UVP/USP, a messaging house, and a plan for testing messaging with real prospects.
  • Provides a minimum viable visual identity direction to ensure consistent presentation across assets.

Quick Start

Initiate Phase 6 by generating a positioning statement, UVP options, and a messaging house based on prior Phase 1-5 outputs.

Frequently Asked Questions about crafting-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I craft a product positioning statement using the April Dunford framework?▼

To craft a product positioning statement using the April Dunford framework, you align your ideal customer profile, competitive analysis, and value propositions into a defensible market position. This process outputs a cohesive positioning statement and messaging house.

What is the best way to create a messaging house for a GTM strategy?▼

The best way to create a messaging house for a GTM strategy is to translate validated ICP insights and competitive analysis into differentiated UVP and USP options. This ensures a coherent market narrative across all assets.

How do I develop a unique value proposition from my ICP and competitor analysis?▼

You develop a unique value proposition by aligning your ideal customer profile problems against competitor alternatives. This identifies your unique differentiation, which is then structured into a UVP and USP for your target market.

Can I test my product messaging with real prospects before finalizing it?▼

Yes, you can test messaging with real prospects. The workflow includes a plan to validate your UVP and positioning statement, ensuring your messaging house resonates with your ideal customer profile before full GTM launch.

Do I need prior customer research to start positioning my product?▼

Yes, you need prior research. The workflow initiates by generating positioning statements based on prior phase outputs, meaning you need existing ICP definitions, competitive analysis, and problem validation to start.

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