crm-icp-analysis

What problem does it solve?

This Skill turns messy HubSpot CRM data into a clear, data-driven Ideal Customer Profile by analyzing closed-won deals, associated companies, and buyer contacts to identify the firmographic and persona patterns that predict revenue.

Core Features & Use Cases

• Closed-won deal analysis: Aggregates and summarizes deal counts, total revenue, average and median deal sizes, deal-size distribution, and sales cycle lengths.
• Firmographic profiling: Extracts company-level signals like industry, employee count, revenue bands, and geographic clusters to define company-level ICP sweet spots.
• Buyer persona extraction: Clusters contact job titles and seniority to identify primary and secondary buyer personas and multi-threaded deal characteristics.
• Cross-dimensional insights & scoring: Combines deals, companies, and contacts to produce best/worst segments, an ICP scoring model, anti-ICP rules, and recommended actions captured as findings.
• Use case: Use this Skill to prioritize outbound and ad targeting by identifying the industry + company size + persona combination that delivers the highest win rate and revenue per deal.

Quick Start

Run the /crm-icp-analysis command to analyze your HubSpot closed-won deals and generate an ICP report with actionable findings and recommended next steps.