cro

Start by auditing value proposition clarity, headline specificity, and CTA copy, since these have the highest impact. Ensure one clear primary CTA is visible without scrolling, add trust signals near decision points, and remove friction like excessive form fields.

Evaluate the page across seven dimensions in impact order: value proposition, headline, CTA placement and copy, visual hierarchy, trust signals, objection handling, and friction points. Also identify the page type, primary conversion goal, and traffic source before recommending changes.

Strong CTA copy communicates value rather than just action, such as "Start Free Trial" or "Get My Report" instead of "Submit" or "Learn More." The primary CTA should be visible without scrolling and repeated at key decision points.

This Skill covers marketing pages and lead capture forms, but signup and registration flows are handled by the separate signup skill, and post-signup activation by the onboarding skill. Popups and modals are covered by the popups skill.

Useful inputs include the current conversion rate and goal, traffic sources, the post-page signup or purchase flow, and any user research, heatmaps, or session recordings. If a product marketing context file exists, it is read first to avoid redundant questions.