cro-methodology

Guide evidence-based CRO processes with ICE scoring and A/B testing.

Updated Sep 10, 2025
One-click install
npx skills add https://github.com/tillysoso/mv1 --skill cro-methodology-tillysoso
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cro-methodology
Source: https://github.com/tillysoso/mv1/tree/main/.claude/skills/cro-methodology
Command: npx skills add https://github.com/tillysoso/mv1 --skill cro-methodology-tillysoso

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Systematic, evidence-based approach to conversion rate optimization. Don't guess — discover why visitors don’t convert and what to test.

Core Features & Use Cases

  • Systematic CRO framework: from defining success metrics to scaling winning tests.
  • Customer research integration: identify real objections via surveys, interviews, tickets.
  • Prioritization and testing discipline: ICE scoring, hypothesis design, and structured A/B testing plan.
  • Use Case: Optimizing landing pages, sign-up flows, or checkout funnels with data-backed changes.

Quick Start

Begin by auditing your funnel to identify the top conversion blockers, map each blocker to a counter-objection, and craft a prioritized testing plan.

Frequently Asked Questions about cro-methodology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve landing page conversion rates using a systematic CRO framework?

To improve landing page conversion rates, this CRO framework guides you through funnel auditing, identifying drop-off blockers, and designing evidence-based tests. It replaces guessing with a structured process mapping user objections to targeted optimization changes.

What is the best way to prioritize A/B testing hypotheses for a checkout funnel?

The best way to prioritize A/B testing hypotheses is using ICE scoring. This methodology evaluates potential checkout funnel tests based on impact, confidence, and ease, ensuring you systematically prioritize changes that address real customer objections first.

How do I find out why visitors drop off my sign-up flow before testing changes?

To discover why visitors drop off your sign-up flow, conduct customer research using surveys, interviews, and support ticket analysis. This evidence-based approach identifies real user objections, allowing you to map specific conversion blockers before designing tests.

Can I use this conversion rate optimization process without prior A/B testing experience?

Yes, you can use this conversion rate optimization process without prior testing experience. It provides structured guidance for designing hypotheses, planning A/B tests, and applying ICE prioritization, making systematic CRO accessible for landing pages and funnels.

When should I use evidence-based CRO instead of guessing landing page improvements?

You should use evidence-based CRO whenever visitors drop off landing pages or checkout funnels. Instead of guessing improvements, this methodology uses customer research and structured A/B testing to validate exactly what changes increase conversions.

Does this CRO methodology support optimizing multi-step checkout funnels?

Yes, this CRO methodology supports optimizing multi-step checkout funnels. It applies process mapping to identify specific conversion blockers within the flow, allowing you to design targeted A/B tests that resolve user objections and recover drop-offs.