One-click install
npx skills add https://github.com/MichaelSolati/mkai --skill cro-michaelsolati
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cro
Source: https://github.com/MichaelSolati/mkai/tree/main/profiles/marketing/skills/cro
Command: npx skills add https://github.com/MichaelSolati/mkai --skill cro-michaelsolati

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Marketing pages including homepages, landing pages, pricing pages, and feature pages often fail to convert visitors even when the product is strong, and teams lack a structured, actionable framework to identify and fix the root causes of low conversion rates.

Core Features & Use Cases

  • Structured CRO Analysis Framework: Evaluates pages across 7 high-impact dimensions including value proposition clarity, headline effectiveness, CTA hierarchy, visual scannability, trust signals, objection handling, and friction points.
  • Page-Specific Guidance: Includes tailored best practices for homepages, landing pages, pricing pages, feature pages, and blog posts to address unique conversion challenges for each page type.
  • Prioritized Actionable Output: Delivers recommendations organized as quick wins, high-impact changes, A/B test hypotheses, and copy alternatives, plus references to comprehensive experiment libraries and form optimization guides.
  • Use Case: A SaaS team running Google Ads to a landing page with a 1.2% free trial conversion rate can use this skill to get a full audit including message match checks between ad copy and page content, plus specific tests to run to improve conversions.

Quick Start

Use the cro skill to audit your marketing landing page for conversion rate improvements and get prioritized, actionable optimization recommendations.

Frequently Asked Questions about cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I fix low conversion rates on my landing page?

To fix low conversion rates on a landing page, you need a structured conversion rate optimization audit evaluating value proposition clarity, CTA hierarchy, and friction points. The audit identifies root causes and delivers prioritized recommendations for quick wins and high-impact changes.

What is the best way to run a CRO audit on a SaaS pricing page?

The best way to run a CRO audit on a SaaS pricing page is to apply page-specific best practices tailored to pricing pages. This structured approach checks trust signals, objection handling, and visual scannability, delivering prioritized actionable recommendations and copy alternatives to maximize conversions.

Can I use this CRO framework for homepage and blog post optimization?

Yes, you can use this CRO framework for homepage and blog post optimization. It includes tailored best practices for homepages, landing pages, pricing pages, feature pages, and blog posts to address the unique conversion challenges inherent to each specific page type.

How do I improve message match between Google Ads copy and my landing page?

To improve message match between Google Ads copy and your landing page, a CRO audit checks alignment between traffic source context and page content. This ensures headline effectiveness and value proposition clarity directly reflect ad copy, reducing friction and increasing free trial conversions.

What A/B test hypotheses should I run to improve marketing page conversions?

You should run A/B test hypotheses generated from a structured CRO audit that evaluates CTA hierarchy, visual scannability, and objection handling. The audit delivers prioritized tests alongside copy alternatives and references to comprehensive experiment libraries for continuous conversion rate optimization.