cro

Analyzes marketing pages and forms to recommend conversion rate improvements.

Updated Jul 23, 2026
One-click install
npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill cro-samuelgabrielsikorjak-sys
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cro
Source: https://github.com/samuelgabrielsikorjak-sys/techscope-website/tree/main/.claude/skills/marketingskills-main/skills/cro
Command: npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill cro-samuelgabrielsikorjak-sys

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Marketing pages and forms often underperform because of unclear value propositions, weak CTAs, missing trust signals, and unnecessary friction. This Skill audits any marketing page or form against a structured CRO framework and delivers prioritized, actionable recommendations. ## Core Features & Use Cases - Seven-Dimension Page Audit: Evaluates value proposition clarity, headline effectiveness, CTA hierarchy, visual hierarchy, trust signals, objection handling, and friction points. - Page-Specific Frameworks: Tailored analysis for homepages, landing pages, pricing pages, feature pages, and blog posts, plus a dedicated form optimization reference covering field reduction, multi-step forms, and error handling. - Experiment Backlog: A comprehensive reference of A/B test ideas organized by page type, from hero section tests to pricing presentation experiments. - Use Case: A SaaS team shares a landing page converting at 1.2% from Google Ads. The Skill diagnoses message-match issues, weak CTA copy, and missing social proof, then outputs Quick Wins, High-Impact Changes, Test Ideas, and alternative headline copy. ## Quick Start Ask the assistant to review your landing page URL and explain why it is not converting, including your traffic source and current conversion rate.

Frequently Asked Questions about cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve conversion rate on a landing page?

Start by auditing value proposition clarity, headline specificity, and CTA copy, then check message match with your traffic source. The Skill outputs prioritized quick wins, high-impact changes, and A/B test ideas with alternative headline and button copy.

How to reduce form abandonment on lead capture forms?

Reduce field count, since each added field cuts completion rates, and use single-column layouts with visible labels. The form reference covers multi-step forms, inline validation, error messages, and mobile optimization with field-level analytics guidance.

What should I test on a pricing page to increase conversions?

Test plan comparison clarity, a recommended-plan badge, annual versus monthly toggle, and FAQ sections addressing plan-selection anxiety. The experiments reference lists pricing tests covering price anchoring, tier count, ROI calculators, and trust signals near pricing.

Does this skill handle signup flow optimization?

Signup and registration flows are deferred to the dedicated signup skill, which specializes in account creation. This skill focuses on marketing pages and lead capture forms, and cross-references signup, popups, copywriting, and ab-testing skills.

Why did conversions drop after a page redesign?

Common causes include lost trust signals, weakened value proposition, changed CTA hierarchy, added friction, or broken message match with traffic sources. The Skill runs a diagnostic audit across these dimensions and recommends reverting high-risk changes while testing others.