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cro

Analyzes marketing pages and forms to recommend conversion rate improvements.

Updated Jul 14, 2026
Search Tags:#landing page#a/b testing#cta#cro#form optimization#conversion rate optimization#pricing page
One-click install
npx skills add https://github.com/usmangurowa/sifter --skill cro-usmangurowa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cro
Source: https://github.com/usmangurowa/sifter/tree/main/.agents/skills/cro
Command: npx skills add https://github.com/usmangurowa/sifter --skill cro-usmangurowa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Marketing pages and forms often underperform because of unclear value propositions, weak CTAs, missing trust signals, and unnecessary friction, and teams lack a structured way to diagnose why visitors are not converting. ## Core Features & Use Cases - Structured CRO Audit: Evaluates pages across seven dimensions including value proposition clarity, headline effectiveness, CTA hierarchy, visual hierarchy, trust signals, objection handling, and friction points. - Page-Specific Frameworks: Provides tailored analysis for homepages, landing pages, pricing pages, feature pages, and blog posts, plus a dedicated form optimization reference covering field reduction, multi-step forms, and error handling. - Experiment Backlog: Ships a comprehensive reference of A/B test ideas organized by page type to turn recommendations into testable hypotheses. - Use Case: A SaaS team with a landing page converting at 1.2% from paid traffic shares the URL and receives prioritized quick wins, high-impact changes, headline and CTA copy alternatives, and test ideas. ## Quick Start Ask the assistant to review your landing page or pricing page and explain why it is not converting, including your traffic source and conversion goal.

Frequently Asked Questions about cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve my landing page conversion rate?▼

Start by checking value proposition clarity, headline specificity, and message match with your traffic source. Then audit CTA copy and placement, add trust signals near decision points, and remove friction such as extra form fields or confusing navigation.

How to optimize a pricing page when nobody picks the middle plan?▼

Clarify plan comparison, visually highlight a recommended plan, and differentiate the middle tier's value proposition. Test annual toggles, plan names, feature differentiation, and social proof near pricing to reduce 'which plan is right for me' anxiety.

What makes a good CTA button for conversions?▼

Strong CTA copy communicates value rather than action, such as 'Start Free Trial' or 'Get My Report' instead of 'Submit'. Place the primary CTA above the fold, repeat it at key decision points, and keep one clear primary action per page.

How many form fields should a lead capture form have?▼

Fewer fields produce higher completion: three fields is the baseline, four to six fields reduce completion by 10-25%, and seven or more can cut it by 25-50% or more. Ask only what is necessary before you can help the visitor and enrich the rest later.

When should I use a signup flow skill instead of page CRO?▼

Use a signup-specific skill when the problem is inside the registration or account creation flow itself, such as abandoned signup forms. Page-level CRO covers the marketing pages that lead visitors to that flow, not the flow's internal steps.

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