cross-event-promotion

Broker reciprocal visibility swaps between independently organized technical events.

1|Updated Sep 6, 2026
One-click install
npx skills add https://github.com/samber/dev-event-organizer-skills --skill cross-event-promotion-samber
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cross-event-promotion
Source: https://github.com/samber/dev-event-organizer-skills/tree/main/skills/cross-event-promotion
Command: npx skills add https://github.com/samber/dev-event-organizer-skills --skill cross-event-promotion-samber

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Organizers of independent conferences, meetups, and hackathons often want to trade visibility with peer events but lack a structured way to pick partners, choose a swap format, formalize the deal, and measure what it actually delivered. ## Core Features & Use Cases - Partner Scoring and Outreach: Map candidate events from calendars and ecosystems, screen them on audience fit, size parity, brand alignment, and engagement quality, then send a peer-to-peer organizer outreach message. - Swap Format Menu: Choose among calendar cross-listing, mention swaps, ticket-discount code swaps, speaker-pipeline sharing, booth exchanges, and conference-week co-location, with ranked defaults and delete rules for ruled-out formats. - Agreements and Measurement: Draft a lightweight swap agreement with deliverables, minimums, attribution, and an exit clause, then track delivery in a two-way ledger and debrief with honest, attribution-based numbers. - Use Case: Your 300-person community conference wants to cross-promote with a similar-sized event in a neighboring city. The skill helps you score the partner, propose a balanced mention-plus-discount-code swap, write the agreement, and measure redemptions after both editions. ## Quick Start Ask the assistant to set up a cross-promotion deal between your event and a named partner event, including partner scoring, a swap format recommendation, and the agreement outline.

Frequently Asked Questions about cross-event-promotion

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up a cross-promotion swap with another conference?

Score candidate partners on audience fit, size parity, and brand alignment, then pick a swap format such as a mention swap or ticket-discount code exchange. Make a peer-to-peer ask with one concrete proposal, write a lightweight agreement, and set up attribution before launch.

What is a fair promotion swap when the other event is much bigger?

Name the size asymmetry openly and rebalance the deal in units rather than kind. The smaller side can offer more mentions, a richer placement, a longer discount window, or on-site visibility so the larger side receives equivalent value.

Can I co-locate my event with a bigger conference in the same week?

Yes, scheduling immediately before or after a larger event in the same city is an established practice and needs no permission, but keep registration separate and avoid using the anchor's name beyond factual date references. Co-location decisions lock 9-12 months out with venue and dates.

How do I measure whether a cross-promotion deal sold tickets?

Set up attribution before launch using per-partner discount codes, campaign-tagged links, or a registration source field. Track deliveries in a two-way ledger and report unattributed channels as unmeasured rather than estimating numbers, since no industry referral benchmark exists.

When should I refuse to partner with an event that shares my audience?

Refuse when the candidate is a substitute rather than a complement, meaning attendees would pick their event instead of yours. Co-locating or swapping with a substitute cannibalizes both events; load-balance dates away from it and partner with complements instead.

Does a booth swap with another event risk sponsor conflicts?

Yes, comped booth space is in-kind value that can violate a paying sponsor's category exclusivity or occupy inventory they purchased. Check the exclusivity clauses in signed sponsor agreements before promising any floor space to a partner event.