customer-discovery

Customer discovery interviews often yield false validation, but using The Mom Test methodology focuses on past behaviors and concrete facts rather than opinions. This Skill generates structured interview questions and an evidence-logging workflow to uncover genuine product demand.

The Mom Test is a customer discovery interview framework designed to extract truthful insights by asking about specific past actions instead of hypothetical futures. This Skill applies it to identify real B2B or B2C customer problems through a phase-driven workflow.

Log and score customer interview evidence by capturing signals in an EVIDENCE-LOG.md template and evaluating them through a formal evidence scorecard. This Skill provides the necessary templates and anti-pattern checks to quantify validation results.

Yes, this structured interview workflow supports both B2B and B2C contexts for customer discovery. It applies a phased workflow starting from intake and generating a 10-question interview plan, through to anti-pattern evaluation and evidence tracking.

Common anti-patterns in customer discovery interviews include asking for opinions and accepting hypothetical compliments as validation signals. This Skill includes a formal evaluation against these anti-patterns using an evidence scorecard to ensure product bets are proven.

Begin customer discovery by preparing intake materials and generating a 10-question interview plan using The Mom Test methodology. This Skill guides Phase 0 prerequisites through a phase-driven workflow to capture evidence and identify real customer demand.